Engineering Communication
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Engineering Communication: A Practical Guide to Workplace Communications for Engineers

Engineering Communication: A Practical Guide to Workplace Communications for Engineers


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About the Book

Master the communication skills and strategies most important in today's workplace with Ingre/Basil's ENGINEERING COMMUNICATION: A PRACTICAL GUIDE TO WORKPLACE COMMUNICATIONS FOR ENGINEERS, 2E. Ideal for future or practicing engineers, this practical guide is built around the successful dynamic analysis model CMAPP (context, message, audience, purpose and product). Meaningful insights and direction help you create proposals, reports, memos, letters, and job applications most appropriate for today's workplace. New coverage of digital and social media shows you how to maximize these online tools. Interrelated case studies and exercises help you strengthen the critical thinking and planning skills essential in engineering today. This edition also emphasizes important ethical and cultural considerations as you learn to develop the effective communication needed to be successful in your career.

Table of Contents:
1. BUILDING A FOUNDATION. The Relevance of Engineering Communication. Characteristics of Engineering Communication. Necessity for a Specific Audience. Integration of Visual Elements. Ease of Selective Access. Timeliness. Structure. Ethics. Definitions. Codes of Ethics. Applications. Conclusions. Cultural Impact. Cultural Preferences. Cultural Referents. The Issue of Gender. Correct Language. Definition. Explanation. Advice. Case Studies. Grandstone Technical Institute (GTI). Ann Arbor University (AAU). Accelerated Enterprises Ltd. (AEL). Radisson Automobiles Inc. (RAI). Exercises. Useful Web Sites. 2. THE CMAPP ANALYSIS. Transactional Communication Models. The CMAPP Communication Model. Definitions. Analysis Tips. Example. Interrelationships Among CMAPP Elements. Applications. Case Study 2A): AAU Student Association Function. Situation. Issues to Think About. Revision. Case Study 2B): Reorganization Notice at RAI. Situation. Issues to Think About. Exercises. Useful Web Sites. 3. COMPLEMENTARY ATTRIBUTES OF THE CMAPP MODEL. Abbreviations and Acronyms. Complementary CMAPP Attributes. 5WH. KISS. ABC. CFF. CAP. Case Study 3: AAU Registration. Situation. Issues to Think About. Exercises. Useful Web Sites. 4. RESEARCH AND REFERENCE WORKS. Research. Libraries. Online Searches. Documenting Sources. Plagiarism. Ethics. Style Guides. Language Use Tools. Dictionaries. Thesauruses. Grammars. Electronic References. Professional Development: Staying up to Date. News Alerts. News Feeds. Case Study 4: AEL Documentation. Situation. Issues to Think About. Exercises. Useful Web Sites. 5. FROM DATA TO INFORMATION. Data versus Information. Process and Structure. A Note on Process. Collecting Data. Organizing Data into an Outline. Refining the Outline. Subordination. Division. Parallelism. The Information-Evaluation Distinction. Simple Examples. Case Study 5: GTI Student Union Facilities Leasing Report. Situation. Issues to Think About. Exercises. Useful Web Sites. 6. DIGITAL / SOCIAL MEDIA. Social Media. Facebook. Google+. Blogs. Twitter. LinkedIn and Other Groups. YouTube. Image-Sharing Platforms. Creating a Social Media 'Hub'. Open-Source Collaboration. Smartphone and Tablet Mobile Apps. Case Study 6: AAU Student Association Function: Before, During and After. Situation. Issues to Think About. Exercises. Useful Web Sites. 7. VISUAL ELEMENTS IN WRITTEN AND ORAL COMMUNICATION. Document Visuals. Body Text and Level Heads. Headers and Footers. White Space. Justification. Fonts. Other Attributes. Visuals in Documents and Presentations. Information and Impression. Considerations. Charts and Tables. Clip Art and Other Web Visuals. Clip Art. Other Web Visuals. Case Study 7: RAI Report on Participation in the GTI Internship Program. Situation. Issues to Think About. Exercises. Useful Web Sites. 8. REPORTS, SUMMARIES, AND ABSTRACTS. Reports Overview. Rationale. Hierarchy. Level of Technicality. Informal/Short Reports. Single Focus. Varied Product Format. Length. Content Type. Classification. Categories. Formal Reports. Characteristics. Conventions. Specific Technical Report Issues. Technical Report Examples. Summaries and Abstracts. Categories. Content and Length. Content Summary Process. An Ethical and Cultural Aside. Case Study 8: AEL Engineering Report. Situation. Issues to Think About. Revision. Exercises. Useful Web Sites. 9. MECHANISM DESCRIPTION, PROCESS DESCRIPTION, AND INSTRUCTIONS. Mechanism Description. Leonardo's Mechanisms. Simple Technical Description. Process Description. Process Description Strategy. Complex Description. Computerized Hyperlinks. Hyperlinked Descriptions. Instructions. Characteristics. Strategy. Case Study 9: Written Instructions for ShowRight. Situation. Issues to Think About. Exercises. Useful Web Sites. 10. PERSUASIVE COMMUNICATION. Persuasive Strategies: Intellect versus Emotion. Strategies for Conveying News. Conveying Good News. Conveying Bad News. Targeting the Intellect: Logical Argumentation. Deductive Strategy. Inductive Strategy. Syllogisms. Logical Fallacies. A Note on Ethics.

About the Author :
A veteran of the Applied Communications Department of Kwantlen Polytechnic University's School of Business, David Ingre has taught a variety of business, technical, and professional writing and communication courses in American and Canadian colleges, universities, and corporate training programs for more than 25 years. He has worked as a federal government civil servant, as an instructional designer, and as a teacher of English as a second language on two continents. Mr. Ingre owns a consulting service that focuses on curriculum development, the creation of promotional and marketing materials, and specialized correspondence. His business communications textbooks have been published in both the United States and Canada. With an academic background in Romance Linguistics, Mr. Ingre is fluent in French and Spanish. Robert Basil teaches Applied Communications, Digital Marketing, and Entrepreneurial Leadership classes in the School of Business at Kwantlen Polytechnic University. In addition, he teaches MBA and undergraduate courses in business and communications at University Canada West. He previously taught at Simon Fraser University, Cogswell Polytechnical Institute, and Villa Maria College. Mr. Basil founded the multimedia services company, Basil Communications Inc. He has also worked as senior acquisitions editor for Prometheus Books, Inc. and as executive editor for Free Inquiry Magazine. In addition, Mr. Basil has served both as editor and contributing author for two popular essay collections. He has been a frequent presenter as well as keynote speaker at various conferences. Mr. Basil received his M.A. from Stanford University and his B.A. from State University of New York at Buffalo.

Review :
"This is a text both student-level and practicing engineers can utilize. I will certainly keep it handy for use in my practice. [This is a] textbook I could have used many times through my years in the industry."


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Product Details
  • ISBN-13: 9781305635104
  • Publisher: Cengage Learning, Inc
  • Publisher Imprint: CL Engineering
  • Height: 15 mm
  • No of Pages: 320
  • Spine Width: 248 mm
  • Weight: 612 gr
  • ISBN-10: 1305635108
  • Publisher Date: 01 Jan 2016
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: A Practical Guide to Workplace Communications for Engineers
  • Width: 200 mm


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