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5 Steps to Customer Centricity: The Path to Well Informed Customer Experience Decisions

5 Steps to Customer Centricity: The Path to Well Informed Customer Experience Decisions


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About the Book

Use the ePUB version to read the book using on all notable tablet devices like the iPad, Playbook and Nook. Summary: Companies are no longer in the business of selling products and services - they are selling experiences. Most decision makers in medium and large size companies however are far removed from their customers. In the 5 Steps to Customer Centricity, award-winning Customer Experience professional Koert Breebaart takes us through a unique framework for enterprises to realize customer value in a limited timeframe. The book provides us, the Customer Champions, with a balanced understanding of the most important aspects of Customer Experience Management, a practical guide to set companywide customer targets and examples, illustrations and war stories from different industries on how the concepts are applied.


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Product Details
  • ISBN-13: 9781300317616
  • Publisher: Lulu.com
  • Publisher Imprint: Lulu.com
  • ISBN-10: 1300317612
  • Publisher Date: 24 Oct 2012
  • Binding: Digital (delivered electronically)


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5 Steps to Customer Centricity: The Path to Well Informed Customer Experience Decisions
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5 Steps to Customer Centricity: The Path to Well Informed Customer Experience Decisions
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