About the Book
Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' experiences employing such applications. Ample hands-on practice is provided, can be completed with a range of software, and will help you use analytics as a future manager.
The 5th Edition integrates the fully updated content of Analytics, Data Science, and Artificial Intelligence, 11/e and Business Intelligence, Analytics, and Data Science, 4/e into one textbook, strengthened by 4 new chapters that will equip you for today's analytics and AI tech, such as ChatGPT. Examples explore analytics in sports, gaming, agriculture and “data for good.”
Table of Contents:
An Overview of Business Intelligence, Analytics, Data Science, and AI
Artificial Intelligence: Concepts, Drivers, Major Technologies, and Business Applications
Descriptive Analytics I: Nature of Data, Big Data, and Statistical Modeling
Descriptive Analytics II: Business Intelligence Data Warehousing, and Visualization
Predictive Analytics I: Data Mining Process, Methods, and Algorithms
Predictive Analytics II: Text, Web, and Social Media Analytics
Deep Learning and Cognitive Computing
Prescriptive Analytics: Optimization and Simulation
Landscape of Business Analytics Tools
AI-Based Trends in Analytics and Data Science
Ethical, Privacy, and Managerial Considerations in Analytics
About the Author :
About our authors Ramesh Sharda (MBA, PhD, University of Wisconsin–Madison) is the Vice Dean for Research and Graduate Programs, Watson/ConocoPhillips Chair, and a Regents Professor of Management Science and Information Systems in the Spears School of Business at Oklahoma State University (OSU). He cofounded and directed OSU's PhD in Business for the Executives Program. About 200 papers describing his research have been published in major journals, including Operations Research, Management Science, Information Systems Research, Decision Support Systems, and the Journal of MIS. He cofounded the AIS SIG on Decision Support Systems and Knowledge Management (SIGDSA). Dr. Sharda serves on several editorial boards, including those of Decision Support Systems and ACM Data Base. He has authored and edited several textbooks and research books and serves as the coeditor of several Springer book series (Integrated Series in Information Systems, Operations Research/Computer Science Interfaces, and Annals of Information Systems) with Springer. He served as the Executive Director of the Teradata University Network from 2013-2020. His current research interests are in decision support systems, business analytics, and technologies for managing information overload. Ramesh is a Fellow of INFORMS and AIS, and was inducted into the Oklahoma Higher Education Hall of Fame in 2015. He was awarded a Fulbright Distinguished Chair at Aalto University of Finland for spring 2023.
Dursun Delen (PhD, Oklahoma State University) is the Spears Endowed Chair in Business Administration, Patterson Foundation Endowed Chair in Business Analytics, Director of Research for the Center for Health Systems Innovation, and Regents Professor of Management Science and Information Systems in the Spears School of Business at Oklahoma State University (OSU). Prior to his academic career, he worked for a privately owned research and consultancy company, Knowledge Based Systems Inc., in College Station, Texas, as a research scientist for 5 years, during which he led a number of decision support and other information systems–related research projects funded by several federal agencies including the Department of Defense (DoD), National Aeronautics and Space Administration (NASA), National Institute for Standards and Technology (NIST), Ballistic Missile Defense Organization (BMDO), and Department of Energy (DOE). Dr. Delen has published more than 200 peer-reviewed articles, some of which have appeared in major journals like Decision Sciences, Decision Support Systems, Communications of the ACM, Computers and Operations Research, Computers in Industry, Journal of Production Operations Management, Artificial Intelligence in Medicine, International Journal of Medical Informatics, Expert Systems with Applications, and IEEE Wireless Communications. He recently authored/coauthored twelve textbooks in the broad areas of business analytics, data mining, text mining, business intelligence, and decision support systems. He is often invited to national and international conferences for keynote addresses on topics related to data/text mining, business analytics, decision support systems, business intelligence, and knowledge management. He regularly chairs, tracks, and minitracks at various information systems and analytics conferences. He is currently serving as the Editor-in-Chief for the Journal of Business Analytics, Journal of AI in Business (part of Frontiers in AI family of journals), and as Senior Editor, Associate Editor, or Editorial Board Member for more than another dozen of academic journals. His research and teaching interests are in data and text mining, business analytics, decision support systems, data science, knowledge management, business intelligence, and enterprise modeling.
Efraim Turban (MBA, PhD., University of California, Berkeley) is a Visiting Scholar at the Pacific Institute for Information System Management, University of Hawaii. Prior to this, he was on the staff of several universities, including City University of Hong Kong; Lehigh University; Florida International University; California State University, Long Beach; Eastern Illinois University; and the University of Southern California. Dr. Turban is the author of more than 100 refereed papers published in leading journals, such as Management Science, MIS Quarterly, and Decision Support Systems. He is also the author of 20 books, including Electronic Commerce: A Managerial Perspective and Information Technology for Management. He is also a consultant to major corporations worldwide. Dr. Turban's current areas of interest are Web-based decision support systems, social commerce, and collaborative decision making.
