The Digital Transformation Canvas

A practical step-by-step guide to building your digital transformation master plan The Digital Transformation Canvas by Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject. Key features include: multiple checklists and templates you can use in your organisation short case studies in each chapter to help you further engage with the subject and understand the objectives over 80 illustrations to support your understanding of how to apply content into practice The Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects.

Table of Contents:
Why you need this book Why you need a digital transformation plan What to consider for your digital transformation strategy The seven action fields of digital transformation a. Field 1: Customer centricity b.Field 2: New technologies c. Field 3: Data and the cloud d. Field 4: New strategies and business models e. Field 5: Process management f. Field 6: Digital leadership and culture g. Field 7: Digital marketing Digital transformation step by step How to avoid blockers and succeed Appendix: Download links digital transformation toolkit

About the Author :
Prof Marc K Peter has over thirty years of experience in (digital) strategy, technology, sales, and marketing, and has worked for both SMEs as well as large corporations, including eBay, E*TRADE and LexisNexis (RELX) in Switzerland, Australia, and the UK. Further information about the author: https://marcpeter.com/

Review :
“With competitiveness increasingly driven by whether businesses attain sustainable development goals, this book offers valuable ideas to make data and information central to sustainability management. Ideas here can also help minimise resource use by replacing physical products, services, and locations with virtual services.” Professor Colin Reddy, University of Johannesburg, South Africa   "The Digital Transformation Canvas provides a masterful and practical guide for developing and implementing digital strategies, making it an indispensable tool for anyone navigating the digital landscape." Professor Walter Matli, University of South Africa, South Africa "It's a must-have in your professional library, and it will be your go-to reference as you navigate the ever-evolving landscape of digital business." Ljubica Radoicic, Director of Marketing and Customer Success APAC at Autodesk, Australia   "Marc K Peter's book is an indispensable guide for navigating the ever-evolving digital landscape. His practical framework empowers organisations to effectively embrace digital transformation and achieve their strategic goals. A must-read for leaders seeking to thrive in the digital era." Will Lewis, Market Lead at Google Australia, Australia   “Dr Peter provides an excellent blueprint for digital transformation that is practical and road tested.” Professor Luke Houghton, Academic Director Griffith Advantage, Griffith University, Australia   "The Digital Transformation Canvas presents a holistic blueprint, emphasising that strategy, not technology, is the driving force behind digital transformation success. With a focus on a customer and human-centred approach, the book offers practical guidance for those seeking meaningful transformation along with change leadership to attain it." Josephine Simeone, Director of Peopletential Consulting, former People & Culture Director at Aon Australia/NZ and at LexisNexis Asia-Pacific, Australia   "The Digital Transformation Canvas masterfully blends practical insights with a contemporary style, making it an indispensable guide for navigating the complexities of the digital age across diverse industries." Tyson Wienker, Executive Director Digital and Emerging Technologies and Head of School ICT at the University of Tasmania, Australia   "An essential beacon in the digital maelstrom, Marc K Peter offers a masterful blueprint for steering organisations towards a thriving future in the ever-evolving technological landscape.” Professor Mark Farrell, CEO of StratX Consulting, former Pro Vice Chancellor, Business and Law, Victoria University, Australia   "The Digital Transformation Canvas is an indispensable, cutting-edge resource for postgraduate and executive-level education, expertly guiding educators while equipping learners with the latest, application-ready knowledge." Professor Markus Rach, Head of Academic Marketing Programmes at Shenzhen Technology University, China   "The Digital Transformation Canvas is all you need to develop your digital strategy - a book full of practical knowledge!" Professor Kanagaraj Ayyalusamy, Convenor at XLRI Jamshedpur, India   "Professor Peter's book is a game-changer for any business navigating the complexities of the digital age. From understanding digital maturity to expertly navigating the seven action fields, this book equips readers with actionable knowledge." Professor Mohamad Syazli Fathi, Razak Faculty of Technology and Informatics, Universiti Teknologi Malaysia, Malaysia "The challenge of our time lies in the translation of complex issues and Marc K Peter succeeds in doing just that in a virtuoso manner; a clearly recommended reading." Professor Jens Nachtwei, Department of Psychology, Humboldt-Universität zu Berlin, Germany   "A very helpful overview and manual – the checklists make it very practical and help identify relevant tools for the future success of any SME." Patrick Warnking, Vice President Central and Eastern Europe, Google, Poland   "A comprehensive and actionable guide that empowers organisations to embrace digital transformation with clarity and confidence." Christoph Schnidrig, Head of Technology at Amazon Web Services, Switzerland   "The Digital Transformation Canvas is a step-by-step guide to instantly improve your business practices in the digital age." Dr Stephan Wartmann, CEO of BRUGG Group, Switzerland   "We successfully transform the City of Lucerne based on the seven action fields and workshop canvas for digital transformation from Professor Marc K. Peter." Urs Truttmann, Chief Digital Officer of the City of Lucerne, Switzerland   "Marc K. Peter‘s action fields of digital transformation are a must-know for entrepreneurs and board members and one of the cornerstones of our curriculae at Rochester-Bern.“ Professor Petra Joerg, CEO of Rochester-Bern Executive Programs, USA/Switzerland   “Marc K Peter has written a practical how-to guide for digital transformation strategies – indispensable for today’s executives!” Alois Zwinggi, Managing Director of the World Economic Forum, Switzerland   "In The Digital Transformation Canvas, Professor Peter masterfully deciphers the complexities of digital transformation, making it accessible and actionable for all."  Dr Ernest Cavin, VP International Sales at Ziemer Ophthalmic Systems, Switzerland   "Professor Peter combines a robust framework with rich, practical guidance. This is an essential guide for today’s technology leaders." Terry Dawson, former global managing director of Reed Business Information and GBG PLC, UK   "The Digital Transformation Canvas is a practical tool to develop a digital roadmap and will support many executives in their pursuit of a technology-driven strategy." Professor Yogesh K Dwivedi, School of Management, Swansea University, UK   "Professor Peter's handbook is extremely valuable to all organisations looking to develop and execute on a digital transformation strategy." Mark Brinin, CEO of Wood Mackenzie, UK   “Marc’s handbook offers all organisations a practical and executable approach to digital transformation.” Corey Thompson, EVP and Head of Digital at Mashreq Bank, Dubai   "A valuable resource for SMEs, blending case studies, practical tools, and digital strategies to effectively navigate and thrive in the digital transformation landscape." Dr Sulaiman Alkaabi, CEO of the Future Foresight Foundation, UAE   "The Digital Transformation Canvas offers vital insights for navigating the digital age across industries. Professor Peter's book expertly guides organizational digital transformation, recommended for its clarity and practicality." Guillermo Armelini, Marketing Professor, ESE Business School, University Los Andes, Chile   "A very practical guide and framework that can steer and accompany your digital transformation journey – helping to address the many challenges that firms face when seeking to become 'future ready'." Professor Marc Gruber, Editor-in-Chief of the Academy of Management Journal, USA   "The Digital Transformation Canvas by Professor Marc K Peter is a highly informative and practical guide that offers valuable insights for organisations embarking on the journey of digital transformation. Peter presents a comprehensive framework that enables readers to grasp the essential elements required for successful digital transformation. Through clear explanations and practical examples, this book equips business leaders with the knowledge and tools necessary to leverage technology and adapt their strategies in the ever-changing digital landscape. For anyone seeking to thrive in today's digital age, this book is an indispensable resource." Shawn Clark, Senior Vice President at Cengage Group, USA   "Marc K. Peter provides highly practical templates and checklists for organisations to develop their digital business strategy." Uttam Tripathi, Head of Global Developer Programs at Google, USA   “The Digital Transformation Canvas provides an amazing checklist to navigate the digital age, built on the priceless and decade long experience and research from Marc!” Anton von Rueden, Advisory Board Member of Los Angeles Kings, USA / former Managing Director at eBay Austria and Switzerland   "Dr. Peter's book distills academic concepts and industry expertise into a practical guide for managers to build digital transformation strategies." Professor Paul Di Gangi, Professor of Information Systems at the University of Alabama at Birmingham, USA   "In this book, Professor Peter details what to do, why to do it, and how to complete an organisation's digital transformation in a way that makes sense." Professor Zane L. Berge, Professor of Education, University of Maryland Baltimore County, USA