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Revel Access Code for Essentials of Marketing

Revel Access Code for Essentials of Marketing


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About the Book

The 3rd edition of Brassington and Petitt's innovative and creative Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course. Like Principles of Marketing, our essentials text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response.

Revel™ is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, Revel replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, Revel is an interactive learning environment that enables students to read, practice, and study in one continuous experience — for less than the cost of a traditional textbook.



Table of Contents:

  • Chapter 1: Marketing dynamics
  • Chapter 2: The European marketing environment
  • Chapter 3: Buyer behaviour
  • Chapter 4: Segmenting markets
  • Chapter 5: Marketing information and research
  • Chapter 6: Product
  • Chapter 7: Price
  • Chapter 8: Place
  • Chapter 9: Promotion: integrated marketing communication
  • Chapter 10: Promotion: advertising and sales promotion
  • Chapter 11: Promotion: direct and digital marketing
  • Chapter 12: Promotion: personal selling, PR and sponsorship
  • Chapter 13: Marketing strategy and planning
  • Chapter 14: Services and non-profit marketing


About the Author :

Dr Frances Brassington is Principal Lecturer in Marketing at Oxford Brookes University Faculty of Business. She has taught marketing at all levels and on a wide range of undergraduate marketing modules and programmes and has supervised a number of PhD students. Her own research interests include retail marketing, international marketing, and the use of project-based learning in marketing education.

Dr Stephen Pettitt, was previously Deputy Vice Chancellor and Dean of Luton Business School. He is currently undertaking consultancy projects in marketing and higher education. He has published over 30 papers and articles along with major studies in tourism innovation strategies, large buyer-small firm seller relationships and small firm development.


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Product Details
  • ISBN-13: 9781292111964
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Language: English
  • ISBN-10: 1292111968
  • Publisher Date: 04 Nov 2016
  • Binding: Digital (delivered electronically)
  • No of Pages: 4


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Revel Access Code for Essentials of Marketing
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