Planning and Management of Meetings, Expositions, Events and Conventions, Global Edition
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Planning and Management of Meetings, Expositions, Events and Conventions, Global Edition

Planning and Management of Meetings, Expositions, Events and Conventions, Global Edition


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About the Book

For courses in meeting, event, and convention planning. Planning and Management of Meetings, Events, Expositions and Conventions, is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. This text will provide a better teaching and learning experience—for you and your students. It provides: Preparation for careers in event planning: The text follows a practical, career-focused approach. Professional insight: Chapters include advice and best practices from numerous industry insiders. Effective review tools: Learning and review tools facilitate understanding and promote skill mastery.

Table of Contents:
1 Introduction 2 Strategic Planning in Meetings, Expositions, Events and Conventions 3 Meetings and Events as Complex Projects 4 Risk Management for Meetings, Expositions, Events and Conventions 5 Stakeholder Management 6 Accounting and Financial Planning 7 Event Program Planning 8 Planning and Designing the Environment 9 Site Planning 10   Food and Beverage Planning 11   Marketing 12   Promotions Planning 13   Sales Initiatives in the Meetings and Events Industry 14   Epilogue


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Product Details
  • ISBN-13: 9781292071749
  • Publisher: Pearson Education Limited
  • Publisher Imprint: Pearson Education Limited
  • Height: 275 mm
  • No of Pages: 240
  • Weight: 450 gr
  • ISBN-10: 1292071745
  • Publisher Date: 04 Dec 2014
  • Binding: Paperback
  • Language: English
  • Spine Width: 10 mm
  • Width: 220 mm


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