Mastering Public Speaking: Pearson New International Edition

Mastering Public Speaking equips students with a firm grounding in the “hows” and “whys” of public speaking by providing an ideal balance of theory and skills while placing important emphases on critiquing, ethics, and critical thinking. Written in a casual, lively style and clearly organized, the Eighth Edition of Mastering Public Speaking builds on its previous success. The first public speaking book to devote an entire chapter to ethics, the Eighth Edition continues its popular and distinctive emphasis on the ethical contract between speaker and listener. Teaching & Learning Experience Personalize Learning—MySpeechLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. With tools such as MediaShare (our video upload and commenting tool), MyOutline, and self-assessments in MyPersonalityProfile, MySpeechLab works with students and instructors to personalize the learning experience and make it more effective. Improve Skill Development and Application— “Key Points” boxes, chapter outlines, marginal glossary entries, and bulleted chapter summaries reinforce instruction and aid student review. “Theory into Practice” (TIP) features in every chapter help students understand and apply concepts and strategies of public communication to enhance their speaking competence. Engage Students— “Speaking with Confidence” features throughout the Eighth Edition have students explain in their own words how various aspects of the speech process help build confidence. Furthermore, the Eighth Edition of Mastering Public Speaking is more streamlined and user-friendly, has more bulleted lists and new bulleted summaries that make it easier for you to find the chapter content you are looking for, and is formatted in a smaller trim size that makes it easier to carry and use in class. ExploreExamples of a diversity of speakers and occasions: student and professional speakers; classroom and contest student speeches; speeches by two-year, four-year, and graduate school students; informative, persuasive, and special occasion speeches (Ch. 15, 17, 18 & Appendix). Emphasize Learning Outcomes – Learning outcomes appear on the chapter-opening spread and correspond to the important concepts covered in each chapter. Additionally, online tools in MySpeechLab, such as MediaShare, provide a strong assessment tool for measuring students’ mastery of your course’s learning outcomes through their speeches. Understand Theory and Research – The Eighth Edition provides a current guide to student research using databases, academic search engines, and Internet sources, with an updated emphasis on how to evaluate Internet sites and a new discussion of the use of Wikipedia. In addition, two solid chapters on persuasion highlight persuasive theory and application and types of argument, and include a discussion of logical fallacies. Students also can access Pearson’s MySearchLab where students can get extensive help on the research process as well as can access four databases of credible and reliable source material (for details, please see www.mysearchlab.com ). MySearchLab also contains an AutoCite feature that assists students in the creation of a Works Cited document (using APA, MLA, or Chicago formats), as well as Pearson’s SourceCheck, which encourages students to accurately document and cite their sources. Support Instruc

Table of Contents:
Chapter 1: An Introduction to Public Speaking 1 Why Study Public Speaking? 2 Definitions of Communication 4 Levels of Communication 6 Elements of Communication 9 The Public Speaker as Critical Thinker 12 •  Theory into Practice: Thinking about Speaking 14   Chapter 2: The Ethics of Public Speaking 16 Definition of Ethics 18 Principles of Ethics 19 Ethical Speaking 20 Ethical Listening 23 Fair Use Guidelines 25 Plagiarism 26 •  Theory into Practice: How to Avoid Plagiarism 30 Civility in the Classroom   Chapter 3: Speaking Confidently 32 Recognize That Speaker Nervousness Is Normal 34 Control Speaker Nervousness 37 Learn How to Build Speaker Confidence    37 •  Theory into Practice: Gaining Perspective 42 Prepare Your First Speech 43   Chapter 4: Listening to Speeches 52 The Importance of Listening 55 Listening versus Hearing 55 The Process of Listening 57 Obstacles to Effective Listening    59 Promoting Better Listening 60 Speaking with Confidence: Jodie Moody Radford University Theory into Practice:   Chapter 5: Analyzing Your Audience 74 Recognize the Value of Audience Diversity 76 Analyze Your Audience before the Speech 78 •  Theory into Practice: Using an Audience Questionnaire 89 Analyze Your Audience during the Speech 88 Analyze Your Audience after the Speech 91   Chapter 6: Selecting Your Speech Topic 94 Generate Ideas 96 Research-Generated Topics 101 Select Your Topic Focus Your Topic 102 Determine Your General Purpose 105 Formulate Your Specific Purpose 106 Word Your Thesis Statement 107   Chapter 7: Researching Your Topic Assess Your Personal Knowledge Develop Your Research Plan Collect Your Information Theory Into Practice: Evaluating Internet Resources Record Your Information Conclude Your Search   Chapter 8: Supporting Your Speech Purposes of Supporting Materials Types of Supporting Materials Tests of Evidence Citing Your Sources Theory Into Practice: Information for Oral Footnotes   Chapter 9: Organizing the Body of Your Speech Formulate an Organizing Question Divide the Speech into Key Ideas Develop the Key Ideas Theory Into Practice: Applying the “4 S’s” Connect the Key Ideas   Chapter 10: Introducing and Concluding Your Speech Organize the Introduction of the Speech Organize the Conclusion of the Speech Theory Into Practice: Outward Method of Speech Development   Chapter 11: Outlining Your Speech Functions of Outlining Principles of Outlining Stages of Outlining Theory Into Practice: Visual Brainstorming   Chapter 12: Wording Your Speech Functions of Language Principles of Effective Language Use Theory Into Practice: Keys to Effective Oral Style   Chapter 13: Delivering Your Speech 224 Principles of Nonverbal Communication 226 Methods of Delivery 227 Qual