Discover the 12 steps to dramatically better presentations
This innovative book shows you how to get the thinking right so that your presentations are clear, engaging and impactful. An easy-to-follow process with big results. It has transformed the way my company approaches presentations.
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Table of Contents:
- Part I A better understanding of presentations
- The presentation paradox
- Solution 1: Understand how your audience thinks
- Solution 2: Use a design process
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- Part II Building your presentation
- PHASE 1 THE THINKING
- Step 1: Know your audience
- Step 2: Set your goal
- Step 3: Plan your interaction
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- PHASE 2 THE LOGIC
- Step 4: Select your content
- Step 5: Write your lead
- Step 6: Build your structure
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- PHASE 3 THE STORY
- Step 7: Find your handles
- Step 8: Visualise your message
- Step 9: Sketch your outline
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- PHASE 4 THE MEDIA
- Step 10: Create your slides
- Step 11: Add your documents
- Step 12: Get ready!
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- Conclusion
- Appendix: The TLSM method at a glance
- Further reading and references
- Index
About the Author :
Edouard Gruwez, MSc Engineering and MBA, is CEO and owner of ‘Ogilvy Internal Communications’, a communication consultancy company and ‘ComeToThePoint’, a presentation design company.
Having been a senior international marketer for 16 years at GM and Volvo, and communication consultant to many international corporations during the last 8 years, he has gathered a wealth of experience in designing and delivering presentations.
Edouard combined that experience into a practical presentation design approach in 2011. His focus isn’t on keynote speeches, but on real day-to-day presentations in business meetings and workplace meetings.
For 2 years he has been teaching this method very successfully. The approach has proven to be of high value in day-to-day management situations. Through pure word-of-mouth, large parts of local and international organisations have adopted this approach as the new standard.
In 2013 his ideas have had global reach with training events in the US, Brazil, Costa Rica, France, Belgium, Russia, Malaysia, China and Australia.
