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Management: An Introduction, by David Boddy - with MyManagementLab

Management: An Introduction, by David Boddy - with MyManagementLab


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About the Book

An academically rigorous guide for first courses in management with innovative employability content and key topics such as entrepreneurship and sustainability integrated throughout.

Table of Contents:
Preface to the first edition    Preface to the sixth edition Guided tour of the book    Guided tour of MyManagementLab   Acknowledgements   Part 1 An Introduction TO managment 1 Managing in organisations    2 Models of management Part 1 Case: Apple Inc.   Part 1 Employability skills   Part 2 The environment of Mangement 3 Organisation cultures and contexts 4 Managing internationally 5 Corporate responsibility   Part 2 case: BP    Part 2 Employability skills    Part 3 Planning 6 Planning 7 Decision making 8 Managing strategy 9 Managing marketing    Part 3 case: The Virgin Group   Part 3 Employability skills    Part 4 Organising 10 Organisation structure 11 Human resource management    12 Information systems and e-business 13 Creativity, innovation  and change Part 4 case: The Royal Bank of Scotland   Part 4 Employability skills   Part 5 Leading 14 Influencing    15 Motivating   16 Communicating    17 Teams    Part 5 case: British Heart Foundation Part 5 Employability skills    Part 6 Controlling 18 Managing operations and quality 19 Performance measurement and control 20 Finance and budgetary control   Part 6 case: Tesco Part 6 Employability skills   Glossary   References Index


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Product Details
  • ISBN-13: 9781292004471
  • Publisher: Pearson Education Limited
  • Publisher Imprint: Pearson Education Limited
  • Height: 264 mm
  • Spine Width: 26 mm
  • Width: 196 mm
  • ISBN-10: 1292004479
  • Publisher Date: 06 Jan 2014
  • Binding: SD
  • Language: English
  • Weight: 1364 gr


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