Methods in Behavioral Research ISE

Methods in Behavioral Research drives home foundational concepts and supports students’ mastery of the essential elements of behavioral research with a straightforward and accessible presentation. Fascinating and relatable research—from canonical studies to recent scholarship on Instagram usage and the impacts of Covid-19—engage students in exploring the methodology of research. Focused organization combined with clear and direct writing remains a hallmark of Methods in Behavioral Research: chapters follow the arc of a research investigation, from planning through conducting and presenting. The text provides a strong foundation for students both as future researchers themselves, and as critical consumers of global research studies and claims. The 15th edition, which aligns with APA 7e, foregrounds important questions of diversity, equity, and inclusion in past and future research and its assumed universal applicability.

New Features


A deep, integrated focus on Diversity, Equity, and Inclusion: The authors have thoroughly revised the 15th edition with a focus on both assessing prior research and improving the diversity, equity, and inclusivity of its presentation in the text. Everything from the language used in prior research studies to the limits of its generalizability is analyzed. Research conducted with diverse people by researchers who represent the diversity of humanity is foregrounded.


APA 7e Style Resources. New, easy-to-use guides on APA 7e style formatting are provided for the title page, page and section format, citations, and the reference page.


Sample Paper. A new, fully annotated sample paper—written by an undergraduate researcher—provides an accessible example of good APA style. Annotations point to common questions and common misperceptions and connect students back to the APA Style Resources sections for additional information.


Illustrative articles. These boxes included published journal articles with questions and exercises designed to focus on chapter-related material. Several new articles have been added.


Connect resources: A wide array of assignable assets and activities within McGraw Hill’s Connect platform builds students’ understanding and confidence with behavioral research methods, including SmartBook, Concept Clips, NewsFlash, and Application-Based Activities, among others.


Table of Contents:
Table of Contents
Preface
About the Authors
1. Scientific Understanding of Behavior
2. Where to Start
3. Ethics in Behavioral Research
4. Fundamental Research Issues
5. Measurement Concepts
6. Observational Methods
7. Asking People About Themselves:
Survey Research
8. Experimental Design
9. Conducting Experiments
10. Complex Experimental Designs
11. Single-Case, Quasi-Experimental,
and Developmental Research
12. Understanding Research Results:
Description and Correlation
13. Understanding Research Results:
Statistical Inference
14. Generalization
Appendix
A: Reporting Research
B: Statistical Tests


About the Author :
Paul C. Cozby is Professor of Psychology at California State University, Fullerton, and Northcentral University. Dr. Cozby was an undergraduate at the University of California, Riverside, and received his Ph.D. in psychology from the University of Minnesota. He is a fellow of the American Psychological Association, member of the Association for Psychological Science, and has served as officer of the Society for Computers in Psychology. He is Executive Officer of the Western Psychological Association. He is the author of Using Computers in the Behavioral Sciences and co-editor with Daniel Perlman of Social Psychology. Scott C. Bates is a Professor of Psychology, Associate Dean of the School of Graduate Studies, and Associate Vice President for Research at Utah State University. He earned a B.S. in Psychology from Whitman College, an M.S. in Psychology from Western Washington University, and a Ph.D. in social psychology from Colorado State University. His research interests and experiences are varied. He has conducted research in areas as wide-ranging as adolescent problem behavior and problem-behavior prevention, teaching and learning in higher education, and the psychology consequences of growing and tending plants in outer space.