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Business Driven Technology ISE

Business Driven Technology ISE


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About the Book

Unlike any other MIS text, Business Driven Technology, 10e, discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices.  Business Driven Technology offers you the flexibility to customize courses according to your needs and the needs of your students by covering only essential concepts and topics in the five core units, while providing additional in-depth coverage in the business and technology plug-ins.  Business Driven Technology contains 18 chapters, 10 business plug-ins, and 11 technology plug-ins offering you the ultimate flexibility in tailoring content to the exact needs of your MIS course. The unique construction of this text allows you to cover essential concepts and topics in the five core units while providing you with the ability to customize a course and explore certain topics in greater detail with the business and technology plug-ins. 

Table of Contents:
UNIT 1: Achieving Business Success   Chapter 1: Business Driven Technology   Chapter 2: Identifying Competitive Advantages   Chapter 3: Strategic Initiatives for Implementing Competitive Advantages   Chapter 4: Measuring the Success of Strategic Initiatives   Chapter 5: Organizational Structures That Support Strategic Initiatives   UNIT 2: Exploring Business Intelligence   Chapter 6: Valuing and Storing Organizational Information—Databases   Chapter 7: Accessing Organizational Information—Data Warehouses   Chapter 8: Understanding Data’s Impact on Business   UNIT 3: Streamlining Business Operations   Chapter 9: Enabling the Organization—Decision Making   Chapter 10: Extending the Organization—Supply Chain Management   Chapter 11: Building a Customer-centric Organization—Customer Relationship Management Chapter 12: Integrating the Organization from End to End—Enterprise Resource Planning   UNIT 4: Building Innovation   Chapter 13: Creating Innovative Organizations   Chapter 14: Ebusiness   Chapter 15: Creating Collaborative Partnerships  UNIT 5: Transforming Organizations   Chapter 16: Integrating Wireless Technology in Business   Chapter 17: Developing Software to Streamline Operations   Chapter 18: Managing Organizational Projects  BUSINESS PLUG-INS  B1 Business Basics   B2 Business Process   B3 Hardware and Software Basics   B4 MIS Infrastructures B9 Business Intelligence  B5 Networks and Telecommunications   B6 Information Security  B7 Ethics   B8 Sustainable MIS Infrastructures  B9 Business Intelligence  B10 Global Trends  TECHNOLOGY PLUG-INS  T1 Personal Productivity Using IT   T2 Basic Skills Using Excel   T3 Problem Solving Using Excel   T4 Decision Making Using Excel   T5 Designing Database Applications  T6 Basic Skills Using Access  T7 Problem Solving Using Access  T8 Decision Making Using Access 

About the Author :
Paige Baltzan is an Assistant Teaching Professor in the department of Business Information and Analytics at the Daniels College of Business at the University of Denver. She holds a BSBA specializing in Accounting/MIS from Bowling Green State University and an MBA specializing in MIS from the University of Denver. She is a coauthor of several books, including Business Driven Information Systems, Essentials of Business Driven Information Systems, and I-Series, and is a contributor to Management Information Systems for the Information Age.  Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie.


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Product Details
  • ISBN-13: 9781266083259
  • Publisher: McGraw-Hill Education
  • Publisher Imprint: Mcgraw-Hill Education
  • Height: 274 mm
  • No of Pages: 576
  • Spine Width: 28 mm
  • Width: 216 mm
  • ISBN-10: 1266083251
  • Publisher Date: 21 Mar 2023
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Weight: 1023 gr


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