The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability
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The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability

The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability


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About the Book

Just about every book on creativity is bullshit.  Filled with lofty theoretics and complexity about why you should be creative, they lack sound, practical tools about how to become more creative.   That’s where this book comes in.   The Creator Mindset is designed to bring you simple, sound, and practical tools to awaken your creativity at work—even if you don’t think you are creative.  Not fluff or theories. No bullshit or fillers. Bashan draws on a lifetime of success in business to give you real actionable tools that you can use to become more creative.  And each chapter brims with businesslike action items on how to make creativity happen at work.   Written in plain language with real-world examples, chapters include: Creativity for non-creative people Training your mind to think in a creative way When nothing else works—creativity will The virtues of listening—and the value of making mistakes Meant to be used as a manual which you can draw upon at the office, business, or in your career, The Creator Mindset is all about teaching you how to awaken your long lost creativity in order to see the world as it can be, not as it is.  

Table of Contents:
Introduction: Logic Alone Is Not Enough  PART I WHAT IS THE CREATOR MINDSET? 1 Creativity for Noncreative People  2 Business Leadership Through an   Unorthodox Channel: Creativity 3 Training Your Mind to Think in a Creative Way  4 The Trinity of Creativity  P A R T I I WHY THE CREATOR MINDSET AND WHY NOW? 5 The Brain and Heart on a Collision Course of Prosperity  6 When Nothing Else Works, Creativity Will  7 A World That Can Be, Not a World That Is  PART III USING THE CREATOR MINDSET 8 Creativity’s Unlikely Personality Traits  9 On the Virtues of Listening  10 The Importance of the Little Victory  11 The Value of Making Mistakes  12 Art and the Ego  13 Character Counts  14 The Four Ps You Need for Growth  PART IV SUSTAINING YOUR CREATOR MINDSET 15 The Disease of Self-Doubt  16 Comfort, Computers, and the Multitasking Myth  17 How to Champion the Good Idea  18 The Creator Mindset Guide to Crisis  19 The Complacency Conundrum  20 Starting Anew    A Closing Note from the Author  Acknowledgments  Notes   Index 

About the Author :
Nir Bashan is a Clio Award-winning and Emmy-nominated entrepreneur who has worked in advertising and entertainment. Now, he teaches top leaders how to harness the power of creativity to innovate and grow sustainable businesses. Nir has taught in graduate and undergraduate programs and holds workshops and presentations all over the world at companies like AT&T, Microsoft, NFL Network and jetBlue teaching non-creative people how to think creatively.


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Product Details
  • ISBN-13: 9781260460018
  • Publisher: McGraw-Hill Education
  • Publisher Imprint: Mcgraw-Hill Education
  • Language: English
  • Returnable: Y
  • ISBN-10: 1260460010
  • Publisher Date: 26 Aug 2020
  • Binding: Hardback
  • No of Pages: 240
  • Weight: 456 gr


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The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability
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The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability
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