Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence

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The essential guide to marketing and building your business on Instagram - today’s hottest social media platform

While other social sites are declining in popularity, Instagram is hotter than ever—and shows no signs of cooling off any time soon. But it’s not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can’t afford to avoid.

Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads.  

You’ll discover how to:

• Leverage Instagram to build and strengthen your business or personal brand
• Design an effective marketing plan for the platform
• Sell directly on Instagram with Shop-able posts
• Avoid common pitfalls, and much more

If you’re serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform.This guide offers a road map to achieving Instagram marketing success. 

Acknowledgments                                                                                                                            

Introduction

Part I: P=Prep for success

Step 1: Join Instagram and Get Your Business Profile

Step 2: Mastering Basic Functionality

Step 3: Mastering Instagram Stories and IGTV                                                          

Step 4: Master Hashtags                                                      

Step 5: A Side Step For NonProfits, Local Marketers, and Service Providers                                                                                                 

Part II: O=Organize your message

Step 6: Create Your Content Blueprint                                                                       

Step 7: Use The Daily Actions Checklist To Gather Your Tribe                              

Step 8: Building Your Instagram Support Team                                                       

Part III: W=WOW THEM WITH EFFECTIVE MARKETING

Step 9: Master Copywriting Secrets For Instagram  

Step 10: Use Triggers Of Engagement                                                                                   

Step 11: Run Contests and Use Freebies Regularly                                                                  

Step 12: Selling Directly On Instagram                                                                    

Step 13: Use Multistep Campaigns and User Generated Content     

Part IV: E=Expand With Advertising and Influencers

Step 14: Start Advertising On Instagram                                                                              

Step 15: Scale Up Your Advertising With Agency Help                                         

Step 16: Start Working With Influencers                                                                                                                                                                                                             

Step 17: Become An Influencer                                                                                 

Part V: R=Refine& Optimize

Step 18: Use Tools To Expand                                                                                    

Step 19: Get Coaching and Ongoing Training                                                            

Conclusion                                                                                                                                        

Index