Buy Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > Business studies: general > Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World
Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World

Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

Based on groundbreaking research, this essential resource shows you how to harness your long-term ambitions to build a modern legacy.  Every organization hopes to be successful, but over time what true leaders want is to create a legacy—a durable difference and a lasting mark. Modern legacy builders—those who envision their legacies as in the making—are transforming the entire business landscape in distinct, powerful and enduring ways. They inspire and influence others around them and around the world. And they incorporate long-term ambitions into discrete everyday practices and habits. Legacy in the Making reveals the five guiding principles that distinguish the “modern legacy mindset”, which include...  1. Personally: Investing in people—beginning with yourself 2. Behaviorally: Building from the inside out on beliefs and behavior 3. Influentially: Maximizing your social impact and cultural influence 4. Unconventionally: Breaking rules and reconciling paradoxes 5. Perpetually: Cultivating enduring significance   Through real-life stories Legacy in the Making illustrates how some of today’s most admired modern legacy thinkers are transforming business as we know it: writing history, ahead of reading it, every day.and illustrates how a new generation of leaders and marketers are using this thinking to change the way business gets done. Drawn from years of rigorous research and an ongoing global study, this book reveals what sets great brands apart from their competition and inspires our collective imagination. In this book, you will learn how to create your own legacy by: • Investing in personal ambition—beginning with your own • Building from the inside out around beliefs and behaviors • Maximizing your social impact and cultural influence • Breaking rules—including reconciling paradoxes • Cultivating enduring significance  Real-world examples from leaders at The Championships, Wimbledon; Lexus; The New Yorker; The Ritz-Carlton; Taylor Guitars; the Toronto Maple Leafs; and others illustrate how to build a modern legacy that will last. This essential resource will help you to marshal your own long-term ambitions to stand out in a world increasingly paralyzed by short-term thinking. 

Table of Contents:
Foreword by Yvon Chouinard Introduction: The End of Legacy as We Know It Chapter One: Take Leadership Personally "Contribution before Extraction" The Tribeca Film Festival "Opportunities out of Obstacles" Girls Who Code "Lead, Don't Manage" NYX Cosmetics Chapter Two: Behave Your Beliefs "Your Culture is Your Product" The Honest Company "Deeds, Not Words" The Bluebird Cafe "Empower Your Believers" The Ritz-Carlton Hotel Company Chapter Three: Let Outsiders In "Effect Change" (RED) "Share Your Secrets" The San Diego Zoo  "Enroll Consumers as Coauthors" The It Gets Better Project Chapter Four: Invent Your Own Game "Don't Be the Best--Be the Only One" Grey Goose "Define Your Category (Don't Let It Define You)" The Belmont Stakes "Ask Smarter Questions" Lexus Chapter Five: Never Stop Making History "Don't Just Have a Plan, Stick with It" The Toronto Maple Leafs "Let the Past Inform the Present"  The Championships, Wimbledon "Transcend Generations"  Taylor Guitars Conclusion: The Beginning of Your Legacy in the Making Acknowledgments Endnotes Index

About the Author :
Mark Miller is the founder of The Legacy Lab, a research and consulting practice, and the chief strategy officer at Team One. Named a Trendsetter and an Agency Innovator by The Internationalist, Miller's work in helping global brands drive change has earned awards and recognitions from the Advertising Research Foundation, the American Association of Advertising Agencies, and Effie Worldwide. Lucas Conley is a writer with The Legacy Lab, the author of Obsessive Branding Disorder, and the coauthor of The Method Method. A former researcher for The Atlantic and staff writer for Fast Company, he has written for The Boston Globe, ESPN Magazine, SPIN, and The Wall Street Journal Magazine. Conley has appeared on The Colbert Report, ABC World News, CNN's BookTV, NPR, and at South by Southwest.


Best Sellers


Product Details
  • ISBN-13: 9781260117561
  • Publisher: McGraw-Hill Education
  • Publisher Imprint: Mcgraw-Hill Education
  • Height: 239 mm
  • No of Pages: 276
  • Spine Width: 18 mm
  • Width: 239 mm
  • ISBN-10: 1260117561
  • Publisher Date: 31 May 2018
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Weight: 968 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World
McGraw-Hill Education -
Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!