Jack Trout on Strategy by Jack Trout at Bookstore UAE
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Jack Trout on Strategy

Jack Trout on Strategy


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About the Book

From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format. Trout on Strategy: Is an ideal introduction to the thinking of one of the century's most influential marketing innovators Explores Trout's major themes, including survival, perception, differentiation, and more Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today

About the Author :
Jack Trout is the president of Trout & Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years. His concept of "positioning" has become the world's number-one business strategy.


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Product Details
  • ISBN-13: 9781259589621
  • Publisher: McGraw-Hill Education
  • Publisher Imprint: Mcgraw-Hill Education
  • Height: 203 mm
  • Returnable: N
  • Weight: 231 gr
  • ISBN-10: 1259589625
  • Publisher Date: 16 May 2015
  • Binding: Paperback
  • Language: English
  • Spine Width: 9 mm
  • Width: 127 mm


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    A Thrilling But Totally Believable Murder Mystery

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