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How to Write Letters That Win; Pointers Gathered from a Study of 1200 Actual Letters

How to Write Letters That Win; Pointers Gathered from a Study of 1200 Actual Letters


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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1911 Excerpt: ...the gain in the "Special reduction, if you send your dealer's name;" and the gain in the free sample, there is also the subtle suggestion of gain in "This may change the entire course of your life;" in "Information that may save you hours of uncertainty;" and dozens of others that do not represent anything tangible but mean gain, just the same. The letter that can suggest a possibility of gain so artfully that the reader is almost afraid not to answer for fear of missing something, is a real master-piece. The inducement of prompt and careful service is one which will always win trade; or you may advertise a limited quantity of a certain article or style; you may play up the seasonableness of the product; you may have a real bargain--in any case, you must include an induce Natural expression Proof Argument leading to inducement Argument mingled with inducement Argument ana persuasion Clincher making ordering easy Dear Mr. Wilson: It is Just a year sines I sent you that memorable letter about the Crown Calculator. When that letter vaa writ-ten I had an unknown, unheard of apvliance to tell you about. Today nearly 5,000 of these machines ars in everyday use. In great business offices all over the land, in stores, in factories, ths Crown is saving tine, money and er-rors in clerical labor. It ia no longer an experiment, It ia a proved, practical appliance which haa made itself indispensa-ble wherever it has been installed. I don't know why you havt been silent during these twelve months. But whatever has prevented you from trying this machine, I want to remove that obstacle now. I want to permit you to place this calculator in your office and try it even though you fully intend in advance to send it baok--even indeed if I receive n...


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Product Details
  • ISBN-13: 9781236218759
  • Publisher: Rarebooksclub.com
  • Publisher Imprint: Rarebooksclub.com
  • Height: 246 mm
  • No of Pages: 36
  • Spine Width: 2 mm
  • Width: 189 mm
  • ISBN-10: 1236218752
  • Publisher Date: 01 May 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 82 gr


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How to Write Letters That Win; Pointers Gathered from a Study of 1200 Actual Letters
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