About the Book
This book consists of articles from Wikia or other free sources online. Pages: 34. Chapters: Associative processes, Classification, Comprehension, Concentration, Concept formation, Ideation, Association, Association area, Association test, Cognitive contiguity, Connotations, Contextual associations, Isolation effect, Word association, Wisconsin Card Sorting Test, Acoustic generalization, Cognitive discrimination, Cognitive dissonance, Cognitive generalization, Cognitive maps, Cognitive processing speed, Comprehension, Decision making, Fantasy, Human information storage, Ideation, Imagination, Introduction to memory, Intuition, Mental rotation, Metacognition, Naming, Problem solving, Procedural knowledge, Reality testing, Rumination, Schema, Semantic generalization, Strategies, Transposition, Word association, Akatamathesia, Cloze testing, Comprehension tests, Hermeneutic circle, Number comprehension, SQ3R, Verbal comprehension, Monoideism, Cognitive discrimination, Cognitive generalization, Vygotsky blocks, Imagination, Suicidal ideation. Excerpt: In psychology and marketing, two concepts or stimuli are associated when the experience of one leads to the effects of another, due to repeated pairing. This is sometimes called Pavlovian association for Ivan Pavlov's pioneering of classical conditioning. Association is a widely used memory trick. Associating a new item (an object, a picture, a smell or anything else a person may wish to recall) to another, more easily-remembered item can allow you to think of them both. Association areas can be located in the four cortical lobes of the Cerebral cortex. They are primarily involved in processing and integrating information from the senses and relate to higher mental abilities such as ] and reasoning. In general, areas of the cortex apparently uninvolved in motor or sensory processing are regarded as associaition areas. Association areas function to produce a meaningful perceptual experience of the world, enable us to...