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The Advertisers' Guardian, Or, the Truth about Advertising Volume 2

The Advertisers' Guardian, Or, the Truth about Advertising Volume 2


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About the Book

This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1885 edition. Excerpt: ...of dark numbers, in the first column, indicates that the papers referred to are not on the lists of firms 1, 2, 3, 4, 5, p, 6, or 9, respectively. Other figures and marks will be understandable, by a perusal of the headings of the foregoing lists. N.B.--Of course since the foregoing quotations were made, the papers' terms respectively may have been altered. Compare the above Retail terms with the Wholesale offers of firms 1, 2, 3, 4, 5, 6," and 9, by a reference to Chapter II., where it will appear that the lowest wholesale price is about Is., and the dearest about Is. 6cL, for a four-inch advertisement, the retail offers above being from 6d. to Is. each! ONDON GAZETTE. OFFICIAL GOVERNMENT ORGAN. Advertisements received by the Author at 4, WINE OFFICE COURT, LONDON, E.C, EIGHT POINTS FOR ADVERTISERS. .," . In the service of mankind., . still to employ The mind's brave ardour in heroic aims, Such as may raise us o'er the grovelling herd." (1.) There can be no greater mistake than to suppose that low-priced media are cheap. The fact of any particular newspaper, or other medium, being cheap can only be ascertained by the result it produces. The insertion of an advertisement in a paper at ever so low a charge, if it produces nothing in the shape of satisfactory replies, is simply so much waste of money and opportunity; while, on the other hand, if it is inserted in a publication at what may appear, at first sight, to be an exorbitant charge, and it brings "grist to the mill," it is cheap, really cheap, and an investment the like of which an advertiser could not too frequently meet with. (2.) Strong temptations to advertisers, and especially to those who wish to do a great deal for a comparatively small expenditure, are...


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Product Details
  • ISBN-13: 9781234175023
  • Publisher: Rarebooksclub.com
  • Publisher Imprint: Rarebooksclub.com
  • Height: 246 mm
  • No of Pages: 138
  • Spine Width: 8 mm
  • Width: 189 mm
  • ISBN-10: 1234175029
  • Publisher Date: 15 Jan 2013
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 259 gr


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