The Editor Volume 59-60 by Books Group at Bookstore UAE
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The Editor Volume 59-60

The Editor Volume 59-60


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About the Book

This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1922 Excerpt: ...dollars a month. If you are working at home, with no office rent to pay, you can charge less than you could with considerable expense to meet. Then write the banks that showed any in terest in your proposition, and enclose a printed or multigraphed contract for them to sign, specifying a charge of so much for a year, and stating that this includes not alone newspaper ads, but material of any sort that they may require. Study each bank that yeu obtain a contract from, individually. Memorize the details given by the questionnaire--don't, for instance, send out savings department copy to a bank that has only a commercial department. Send for copies of the newspapers in which the ads will appear, and familiarize yourself with crop conditions, the type of residents, etc. Usually, a personal letter to the editor, with the information that you are preparing the advertising for a certain bank, and will appreciate cooperation, will produce good results in the appearance of the ads, and almost always the editor will be willing to put you on the free list, thus enabling you to see just how your copy is being set up, and to call attention to any errors. If you can persuade the bank to stand the expense, have the person you are in correspondence with send a good photograph of the exterior of the building, and from this make a cut, to fit the size of the ads used. If the bank does not want to pay for this extra expense, send in a simple type layout with an attractive line border when you forward the copy, and let the printer set the ads in that form. Occasionally change this layout, to avoid monotony. The more business-like you are in your dealings with your banks, the better you will succeed at this task. Prepare your copy each month, and send it out far enough in advan...


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Product Details
  • ISBN-13: 9781231303948
  • Publisher: Rarebooksclub.com
  • Publisher Imprint: Rarebooksclub.com
  • Height: 246 mm
  • No of Pages: 252
  • Spine Width: 13 mm
  • Width: 189 mm
  • ISBN-10: 1231303948
  • Publisher Date: 01 May 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 458 gr


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