About the Book
This book consists of articles from Wikia or other free sources online. Pages: 126. Chapters: Consumer behavior, Consumer psychology journals, Customer experience management, Marketing, Brand names, Self brand, Advertising, Advertising research, Artificial demand, Consumer, Consumer attitudes, Consumer protection, Consumer surveys, Customers, Decision making, Electronic commerce, List of marketing topics, Post-purchase rationalization, Product design, Retailing, Television advertising, Warning labels, Journal of Consumer Psychology, Brand community, Customer relationship management, Advertising, Brand community, Brand equity, Brand management, Brand names, Buyer decision making, Buyer decision processes, Buying center, Cluster analysis, Concept testing, Conjoint analysis, Conjoint analysis, Consumer, Consumer behaviour, Core competency, Cross tabulation, Customer relationship management, Customer survey, Demographic characteristics, Distribution, Electronic commerce, Experimental techniques, Factor analysis, Focus group, Frederick Hansen Lund, Law of primacy in persuasion, Lifestyles, Linear discriminant analysis, List of marketing topics, Marketing communications, Marketing strategy, Market research, Multidimensional scaling, Multiple scaling, Multi dimensional scaling, Need, Needs, Negotiation, Perceptual mapping, Philip Kotler, Preadolescence, Presentation, Prospect theory, Psychographics, Public relations, Qualitative marketing research, Quality, Quantitative marketing research, Questionnaire construction, Sales promotion, Scale, Scenario planning, Surveys, Television advertising. Excerpt: A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the concrete symbols such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of...
