About the Book
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 117. Chapters: Airline liveries and logos, Aspirational brand, Barloworld Limited, Boomerang Media, Brandable software, BrandActive, Brandchannel, Branded asset management, Branded content, Branded entertainment, Branding national myths and symbols, Brand alliances, Brand ambassador, Brand architecture, Brand aversion, Brand blunder, Brand community, Brand content management, Brand culture, Brand engagement, Brand equity, Brand extension, Brand Finance, Brand implementation, Brand legacy (marketing), Brand licensing, Brand loyalty, Brand networking, Brand orientation, Brand piracy, Brand preference, Brand report card, Brand specialist, Brand strength analysis, British Airways ethnic liveries, Celebrity branding, Channel conflict, Chief brand officer, City Hunters, Classic Media, Corporate identity, Dimensions of brand personality, E3 European Agency Network, Electronic registration mark, Employer branding, Enterprise Cultural Heritage, Entertainment Rights, Ergo ID, Family branding, Fictional brand, Generic trademark, Iconix Brand Group, Imation, List of generic and genericized trademarks, Lovemark, Luxury good, Marlboro Friday, Merchant's mark, MoonScoop Group, Naming rights, Napa Declaration on Place, National brand, Nia effect, Operator logo, Place branding, Plain Old Java Object, Postmodern branding, Postmodern communication, Postmodern marketing, Private brand, Procter & Gamble, Product naming, Product naming convention, Promotional apparel, Promotional model, Purple Cow: Transform Your Business by Being Remarkable, Retail design, Saban Capital Group, Sanrio, Self-brand, Status brand, Store brand, Superbrands, Sustainability brand, The Co-operative brand, TM-XML, Touchpoint, Trademark distinctiveness, Trade symbols, VCU Brandcenter, Visual merchandising, Web 2.0, Westinghouse Licensing Corporation. Excerpt: The term Web...
