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Newspaper Making; Handy Reference Guide for All Newspaper Workers and Students of Journalism

Newspaper Making; Handy Reference Guide for All Newspaper Workers and Students of Journalism


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About the Book

This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1922 edition. Excerpt: ...new account firmly on its feet before seeking to split or dilute the appropriation. Since issuing the map and list of newspapers presented in this section in the form of a full newspaper page ad which has been printed in over one hundred newspapers, and the distribution of the page in connection with the other sections of this collection to 10,000 advertisers and space buyers, many hundreds of letters of commendation have been received together with information that the data had been used as the basis of national campaigns. In a nutshell this is the sort of definite information which a prospective advertiser should have before him in the preparation of a plan for a campaign. It is the sort of information that very few experts would take the trouble to prepare, for, owing to constantly changing conditions, a list prepared to-day would be changed to-morrow. With perhaps three or four exceptions every newspaper represented in the list is a sound and reputable publication conducted by men loyal to the best interests of their country and absolutely independent of political or other outside control. The omission of the names of certain newspapers of large circulation may be noted, but in leaving them off I have exercised my own privilege of not assisting them in their general policy of destruction of what is best in society, industry, and our American democracy and freedom. The advertiser can make every dollar of his investment do a full 100 cents' worth of execution, which is impossible when he is forced to buy general medium circulation much of which is in territory unrelated and distant from the field he most desires to stimulate. The manufacturer can make his advertising in daily newspapers lead directly to the shops of local dealers...


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Product Details
  • ISBN-13: 9781230268644
  • Publisher: Theclassics.Us
  • Publisher Imprint: Theclassics.Us
  • Height: 246 mm
  • No of Pages: 36
  • Spine Width: 2 mm
  • Width: 189 mm
  • ISBN-10: 1230268642
  • Publisher Date: 12 Sep 2013
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 82 gr


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