Keeping the Wheels Going by Anonymous at Bookstore UAE
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Keeping the Wheels Going

Keeping the Wheels Going


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About the Book

This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1922 edition. Excerpt: ... and the two forms are still standing. An order comes in about every three months for 10,000 of each form. The memo or noteheads, are printed two-on, and the job is one that was secured through creating a design that appealed to the local manager, who, after all, is the man who can buy stationery for at least one "chain" hotel. Shortly afterward, I showed the same manager a card design to be handed to department guests, and he bought 2,000. Afterwards he bought many advertising blotters, to be placed in guests' rooms. When a guest asked for stationery he was handed some of the small blotters, and requested to put one in each letter mailed out. The manager would also mail a few at intervals to the U. C. T. headquarters in all the large cities, where they were placed on the writing desk, and read by traveling men, and if this isn't concentrating in a way that will bring results to the advertiser who uses the small blotter, I would like to know the reason why. It is a good plan for the printer to keep an eye on the newspapers, and every time he reads of a banquet to be given by some local lodge, the commercial club, etc., at the local hotels, there is an opportunity to create and sell a menu and program folder combined, to the people who are giving the banquet. Perhaps an honored guest will be present--the governor for instance--and if possible, secure a cut of the honored guest, print it in sepia brown, and tip the pictures on the title or cover. Names of speakers and their subjects can be obtained from the committee in charge and the menu from the hotel manager, and the title-page and cover text matter can be written by the printer. There isn't a hotel anywhere in any town that doesn't need printing in some form. Let me repeat: ...


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Product Details
  • ISBN-13: 9781230090986
  • Publisher: Rarebooksclub.com
  • Publisher Imprint: Rarebooksclub.com
  • Height: 246 mm
  • No of Pages: 32
  • Spine Width: 2 mm
  • Width: 189 mm
  • ISBN-10: 1230090983
  • Publisher Date: 13 Sep 2013
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 77 gr


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