Printers' Ink Volume 40
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Printers' Ink Volume 40

Printers' Ink Volume 40


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About the Book

This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1902 edition. Excerpt: ...employed. In is no paper here to correspond to the first place the agent really costs the Ladies' Home Journal and the the advertiser nothing. He gets his English magazines do not begin to remuneration from the commission have the circulation of their Amer-received from the papers. This ican contemporaries. On the other commission cannot be saved for the hand the illustrated weeklies, such direct advertiser, for the best pa as the Sphere, Illustrated London pers will only allow it to responsible News and Graphic and the illus-agents. Care must be taken that trated ladies' weekly papers, of the agent is not influenced by pa which there are at least a dozen, pers in which he is financially in have a position here occupied by terested, or by publications for no class of papers in the States. which he acts as advertising agent. The popular halfpenny London The temptation to give business morning papers are found in many to papers that give the largest of the large English towns in time commission must also be guarded for breakfast and have a larger against. One agent, representing circulation outside London than some of the best American as well the New York papers have out-as English advertisers, makes it a side Manhattan Island. London point that he does not act for any itself, with its population of seven papers save only in placine his own millions within a radius of twenty client's advertisements. The agent miles built closely together, is a saves the expense of the advertis country of itself requiring consid-ing manager and the staff of clerks erable experience to successfully necessary. In fact he is the adver cover by advertising. It requires tising manager. He has learnt by peculiar and local experience to experience the best methods...


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Product Details
  • ISBN-13: 9781230019611
  • Publisher: Rarebooksclub.com
  • Publisher Imprint: Rarebooksclub.com
  • Height: 246 mm
  • No of Pages: 320
  • Spine Width: 17 mm
  • Width: 189 mm
  • ISBN-10: 1230019618
  • Publisher Date: 13 Sep 2013
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 572 gr


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