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Home > Art, Film & Photography > Czech Documentary Films (Study Guide): Czech Dream, Stolen Kosovo, Prisoners of a White God, Zdroj
Czech Documentary Films (Study Guide): Czech Dream, Stolen Kosovo, Prisoners of a White God, Zdroj

Czech Documentary Films (Study Guide): Czech Dream, Stolen Kosovo, Prisoners of a White God, Zdroj


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About the Book

This is nonfiction commentary. Chapters: Czech Dream, Stolen Kosovo, Prisoners of a White God, Zdroj. Source: Wikipedia. Pages: 20. Not illustrated. Free updates online. Purchase includes a free trial membership in the publisher's book club where you can select from more than a million books without charge. Excerpt: Czech Dream (esky sen in Czech) is a documentary film directed by two young Czech directors: Vit Klusak and Filip Remunda. The film was released in February 2004. It recorded a large-scale hoax perpetuated by Klusak and Remunda on the Czech public, culminating in the "opening event" of a fake hypermarket. The film was their final project for film school. Remunda and Klusak invented the "esky sen" hypermarket and created a massive advertising campaign around it. Posing as businessmen, the two film students managed to persuade an ad agency and a public relations agency to create a campaign for them. Billboards appeared on Czech highways, and 200,000 pamphlets were distributed in Prague. A jingle was recorded, and there was a series of television commercials. The advertising campaign slogans were "don't come" and "don't spend," etc. Still, the filmmakers succeeded in attracting more than 3000 shoppers to an empty plain for their "grand opening" on May 31, 2003. What looked like a huge building from a distance was actually only a canvas facade backed by scaffolding. The first customer arrived at about 7 a.m. for the 10 a.m. opening; she had risen to see the early-morning partial solar eclipse, which the film shows being observed by Klusak and Remunda while they set up for the opening.. As customers gathered, trinkets and small gifts were availablekey chains and flagsso that everyone would leave with something. A master of ceremonies kept up a commentary as people gathered and finally asked Klusak and Remunda, the "managers," to cut a ribbon. After this, the barricades were removed, and people could walk or run towards the...http: //booksllc.net/?id=1171651


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Product Details
  • ISBN-13: 9781158656585
  • Publisher: Books LLC
  • Publisher Imprint: Books LLC
  • Height: 152 mm
  • Sub Title: Czech Dream, Stolen Kosovo, Prisoners of a White God, Zdroj
  • Width: 229 mm
  • ISBN-10: 1158656580
  • Publisher Date: 21 Oct 2010
  • Binding: Paperback
  • Spine Width: 1 mm
  • Weight: 45 gr


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