About the Book
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 78. Chapters: ITV Digital, ITN, ITV plc, ITV Granada, History of ITV, ITV News, ITV Sport, ITV1, History of ITV television idents, CITV, ITV2, Gwlad y Gan, List of ITV channels, GMTV, ITV4, ITV Play, ITV1 HD, ITV Weather, Monkey, ITV3, ITV News Channel, Granada PLC, Granada Productions, ITN World News, Independent Television Authority, Men & Motors, Independent Broadcasting Authority, ITV Digital Channels Ltd, Itv.com, ITV Player, ITV Emergency National Service, Southerner, Toddlers' Truce, Engineering Announcements, ITV Local, List of reporters for ITV News, List of newscasters for ITV News, CITV Breakfast, ITV Sport Channel, ITV Day, ITV Studios, ITN ON, Carlton Screen Advertising, Digital 3&4, Television Act 1954, ITV Mobile, CPV-TV, UKIB, 12 Yard, ITV Select, Test Channel 6. Excerpt: The history of ITV, the United Kingdom "Independent Television" commercial network, goes back to 1954. The ITV regions after the network was completed in 1962.After much debate both in the British Parliament and the British Press, the Television Act became law in 1954. This Act paved the way for the establishment of a commercial television service in the UK, creating the Independent Television Authority (ITA). The ITA's responsibility was to regulate the new service, ensuring that the new service did not follow the same path taken by American television networks (which were perceived as 'vulgar' by some commentators). For example, it was made obligatory that commercials be clearly distinguishable from programmes. At the time, American shows were normally sponsored by a single company, so it was not uncommon for a game show host to step away from his podium after a round to sell cars or The Flintstones to segue into an ad for cigarettes with no perceived change from show to advert. The "Independent Television" service, so-called because of its ind...
