About the Book
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 32. Chapters: General Mills brands, General Mills characters, Lucky Charms, General Mills monster-themed breakfast cereals, Green Giant, Dennis the Menace, Haagen-Dazs, Mill City Museum, Pillsbury Company, Betty Crocker, Nesquik, Hamburger Helper, Yoplait, Fruit Roll-Ups, Trix, Edwin W. Rawlings, Toaster Strudel, Go-Gurt, Chex Mix, The Program Exchange, Totino's, Adelaide Hawley Cumming, Bugles, Stephen Sanger, Dunk-a-roos, Shark Bites, Fruit Gushers, Ken Powell, Bisquick, Squeezit, Gardetto's, Old El Paso, Pizza Pops, The General Mills Radio Adventure Theater, Progresso, Sonny the Cuckoo Bird, Fruit by the Foot, Wanchai Ferry, Sunkist Fun Fruits, Fruit Brute, Cereal Partners Worldwide, Baron von Redberry, Sir Grapefellow, Betty Crocker Kitchens. Excerpt: General Mills, Inc. (NYSE: GIS) is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green Giant, Old El Paso, Haagen-Dazs, Cheerios, Lucky Charms and Wanchai Ferry. Their brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world. Advertisement, late 1880sThe company can trace its history to the Minneapolis Milling Company, founded in 1856 by Illinois Congressman Robert Smith, which leased power rights to mills operating along Saint Anthony Falls on the Mississippi River. Cadwallader C. Washburn acquired the company shortly after its founding and hired his brother, William D. Washburn to assist in the company's development. In 1866, the Washburns got into the business themselves, building the Washburn "B" Mill at the falls. At the time, the building was considered to be so large and output so vast that it could not pos...
