About the Book
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 50. Chapters: Customer relationship management, ECRM, Business Augmentation Services, Salesforce.com, Microsoft Dynamics CRM, Enterprise relationship management, ACT!, Pivotal CRM, SAP Business One, SugarCRM, Clear Enterprise, Tessitura, EpesiBIM, FrontAccounting, Quotewerks, Dolibarr, SalesPage, 24SevenOffice, Comparison of CRM systems, GoldMine, Entellium, CiviCRM, InContact, Quosal, Really Simple Systems, CGram Software, Maximizer Software, OpenMFG, Constant Contact, Lynkos, Oracle CRM, IKnowWare, Intelestream, TaskHub, Pegasystems, Comparison of marketing workflow automation software, Account aggregation, Foundation network, BigMachines, Kayako, Fuzzies, Paretoplatform.com, Access Commerce, MSSolve, FonGenie, TeleMagic, Oracle E-Business Suite, Association Management System, Field Force Automation, Lead scoring, Selltis, Ebase, SAP CRM, Abacus. Excerpt: eCRM This concept is derived from E-commerce. It also uses net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers making use of Information Technology (IT). eCRM is enterprises using IT to integrate internal organization resources and external marketing strategies to understand and fulfill their customers needs. Comparing with traditional CRM, the integrated information for eCRM intraorganizational collaboration can be more efficient to communicate with customers. The concept of relationship marketing was first coined by Leonard Berry in 1983. He considered it to consist of attracting, maintaining and enhancing customer relationships within organizations. In the years that followed, companies were engaging more and more in a meaningful dialogue with individual customers. In doing so, new organizational forms as well as technologies were used, eventually resulting in what we know as Customer Relationship...
