About the Book
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 89. Chapters: Shopping, Consumerism, Perceptual mapping, Social Norms Approach, Customer engagement, Ethical consumerism, Linear discriminant analysis, Customer satisfaction, Anti-consumerism, Self brand, Incentive program, Consumer revolution, Conspicuous consumption, Consumer confidence, Multidimensional scaling, The 3/50 Project, Net Promoter, Conjoint analysis, Loss aversion, The Paradox of Choice: Why More Is Less, Itamar Simonson, Psychological Continuum Model, Buyer decision processes, Situational theory of publics, Rule-developing experimentation, Geodemography, Prospect theory, Retail design, Market discipline, Consumer ethnocentrism, Visual merchandising, Consumer capitalism, Preadolescence, Demographics, Domestication theory, VALS, MaxDiff, Predictive buying, Local purchasing, Jagdish Sheth, Customer lifetime value, Tween, Consumer Culture Theory, Opinion leadership, Customer analytics, Daniel Starch, Cumulative prospect theory, Hoarding, Enoughism, Decoy effect, Consumption smoothing, Center for a New American Dream, Optimal discriminant analysis, Mociology, Double jeopardy, Ernest Dichter, Customer retention, Impulse purchase, Preference-rank translation, Animal spirits, Affluenza: The All-Consuming Epidemic, Communal marketing, Behavioral Clustering, Household production function, Attitude-toward-the-ad models, Intent scale translation, Marketing buzz, Compliance professional, Canadian Index of Consumer Confidence, Buyer's remorse, Demographic profile, Diderot effect, Communal shopping, Homo consumericus, Preference regression, Cocooning, Buzz monitoring, Green Gifting, Gruppi di Acquisto Solidale, Post-purchase rationalization, Intertemporal choice, Convenience, Consumer socialization, Angel and demon customers, Shopping Neutral, Consumption Maps, Market run, Internality, Health consumerism, Snackwell effect, Denom...
