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Home > Art, Film & Photography > Polling Terms: Spiral of Silence, Audience Response, Systemic Bias, Inherent Bias
Polling Terms: Spiral of Silence, Audience Response, Systemic Bias, Inherent Bias

Polling Terms: Spiral of Silence, Audience Response, Systemic Bias, Inherent Bias


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About the Book

Chapters: Spiral of Silence, Audience Response, Systemic Bias, Inherent Bias. Source: Wikipedia. Pages: 37. Not illustrated. Free updates online. Purchase includes a free trial membership in the publisher's book club where you can select from more than a million books without charge. Excerpt: The spiral of silence is a political science and mass communication theory propounded by the German political scientist Elisabeth Noelle-Neumann. The theory asserts that a person is less likely to voice an opinion on a topic if one feels that one is in the minority for fear of reprisal or isolation from the majority. The spiral of silence begins with fear of reprisal or isolation, and escalates from there. Individuals use what is described as "an innate ability" or quasi-statistical sense to gauge public opinion. Mass media plays a large part in determining what the dominant opinion is, since our direct observation is limited to a small percentage of the population. Mass media has an enormous impact on how public opinion is portrayed, and can dramatically impact an individual's perception about where public opinion lies, whether or not that portrayal is factual. Noelle-Neumann describes the spiral of silence as a dynamic process, in which predictions about public opinion become fact as mass media's coverage of the majority opinion becomes the status quo, and the minority becomes less likely to speak out. The theory, however, only applies to moral or opinion issues, not issues that can be proven right or wrong using facts. It is as much a measure of protection as it is one of oppression. Since it only applies to moral issues, which tend to evoke passionate responses in even the most reserved individuals, it can be used to contain social unrest over highly controversial topics. Though it can aid in keeping civil order, attempts to employ it knowingly are essentially methods of manipulation and coercion. The theory explains a vocal minorit...More: http://booksllc.net/?id=473321


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Product Details
  • ISBN-13: 9781156262702
  • Publisher: Books LLC
  • Publisher Imprint: Books LLC
  • Height: 152 mm
  • Sub Title: Spiral of Silence, Audience Response, Systemic Bias, Inherent Bias
  • Width: 229 mm
  • ISBN-10: 1156262704
  • Publisher Date: 15 Sep 2010
  • Binding: Paperback
  • Spine Width: 2 mm
  • Weight: 68 gr


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