1946 Television Series Debuts
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Home > Art, Film & Photography > 1946 Television Series Debuts: Gillette Cavalcade of Sports
1946 Television Series Debuts: Gillette Cavalcade of Sports

1946 Television Series Debuts: Gillette Cavalcade of Sports


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About the Book

Chapters: Gillette Cavalcade of Sports. Source: Wikipedia. Pages: 47. Not illustrated. Free updates online. Purchase includes a free trial membership in the publisher's book club where you can select from more than a million books without charge. Excerpt: The Gillette Cavalcade of Sports was a radio, and later television program that included a variety of sports, although primarily remembered by many for its focus on boxing. The Cavalcade of Sports officially began on radio in 1942 as the Gillette Company grouped various existing sports sponsorships under one banner. The sponsorships had begun three years earlier, according to an article on the Gillette Company in Vol 68 of the International Directory of Company Histories. In 1939, Gillette President Joseph Spang purchased rights to the World Series on behalf of Gillette for $100,000. A special promotion of Gillette razors and blueblades sold four times better than company estimates and Gillette sought additional sports sponsorships. The Gillette stable of radio sports programs grew to include not only ongoing sponsorship of the World Series and All-Star Game in baseball, but the annual Kentucky Derby in horseracing and footballs Cotton Bowl Classic and Orange Bowl. "Most males in the 1940s and 1950s did not have to be told that the Cavalcade of Sports meant Gillette was sponsoring another ball game or horse race," wrote Gordon McKibben in his Gillette history, Cutting Edge. The diversified field of sporting events continued onto television, reportedly including at least two golfing tournaments as well (beginning in 1958) football's Rose Bowl. As late as 1988 the Cavalcade of Sports banner was used in connection with Gillettes sponsorship of the NHL's Stanley Cup playoffs. Internationally, the Gilette World Sports program continues the concept to the present day in many countries from Ireland to Africa to Asia. With all of this, however, the Cavalcade of Sports was best know...More: http://booksllc.net/?id=563772


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Product Details
  • ISBN-13: 9781156154021
  • Publisher: Books LLC
  • Publisher Imprint: Books LLC
  • Height: 152 mm
  • No of Pages: 48
  • Spine Width: 3 mm
  • Weight: 82 gr
  • ISBN-10: 1156154022
  • Publisher Date: 15 Sep 2010
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: Gillette Cavalcade of Sports
  • Width: 229 mm


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