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Home > Art, Film & Photography > Desoto Vehicles: Desoto, Desoto Adventurer, Desoto Airflow, Desoto Firesweep, Desoto Firedome, Desoto Airstream, Desoto Suburban
Desoto Vehicles: Desoto, Desoto Adventurer, Desoto Airflow, Desoto Firesweep, Desoto Firedome, Desoto Airstream, Desoto Suburban

Desoto Vehicles: Desoto, Desoto Adventurer, Desoto Airflow, Desoto Firesweep, Desoto Firedome, Desoto Airstream, Desoto Suburban


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About the Book

Purchase includes free access to book updates online and a free trial membership in the publisher's book club where you can select from more than a million books without charge. Chapters: Desoto, Desoto Adventurer, Desoto Airflow, Desoto Firesweep, Desoto Firedome, Desoto Airstream, Desoto Suburban, Desoto Powermaster, Desoto Diplomat, Desoto Fireflite, Desoto Deluxe, Desoto Custom, Desoto Desoto. Excerpt: 1952 Conquistador Disnid hood ornament. The DeSoto (sometimes De Soto ) was a brand of automobile based in the United States, manufactured and marketed by the Chrysler Corporation from 1928 to 1961. The DeSoto logo featured a stylized image of Hernando de Soto . The De Soto marque was officially dropped 30 November 1960, with a bit over two million built since 1928. 1929 1942 1929 DeSoto, the first model year of DeSoto The DeSoto make was founded by Walter Chrysler on August 4, 1928, and introduced for the 1929 model year. It was named after the Spanish explorer Hernando de Soto . Chrysler wanted to enter the brand in competition with its arch-rivals General Motors, Studebaker, and Willys-Knight, in the mid-price class. Shortly after DeSoto was introduced, however, Chrysler completed its purchase of the Dodge Brothers, giving the company two mid-priced makes. Had the transaction been completed sooner, DeSoto never would have been introduced. Initially, the two-make strategy was relatively successful, with DeSoto priced below Dodge models. Despite the economic times, DeSoto sales were relatively healthy, pacing Dodge at around 25,000 units in 1932. However, in 1933, Chrysler reversed the market positions of the two marques in hopes of boosting Dodge sales. By elevating DeSoto, it received Chrysler's streamlined 1934 Airflow bodies. But, on the shorter DeSoto wheelbase, the design was a disaster and was unpopular with consumers. Unlike Chrysler, which still had more traditional models to fall back on, DeSoto was hobbled by the Airflow design until the 1935 ...


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Product Details
  • ISBN-13: 9781155550039
  • Publisher: Books LLC
  • Publisher Imprint: Books LLC
  • Height: 152 mm
  • No of Pages: 52
  • Spine Width: 3 mm
  • Weight: 91 gr
  • ISBN-10: 115555003X
  • Publisher Date: 05 May 2010
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: Desoto, Desoto Adventurer, Desoto Airflow, Desoto Firesweep, Desoto Firedome, Desoto Airstream, Desoto Suburban
  • Width: 229 mm


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