About the Book
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 51. Chapters: Claude Shannon, Jurgen Habermas, Marshall McLuhan, Roman Jakobson, Lev Vygotsky, John Searle, Harold Lasswell, Gregory Bateson, Fernando Flores, Robert T. Craig, Molefi Asante, Everett Rogers, Paul Grice, Warren Weaver, Anthony Wilden, Terry Winograd, Paul Watzlawick, Muneo Yoshikawa, Marcel Danesi, Yukio Tsuda, Karl Buhler, Karl Kupfmuller, Hamid Mowlana, James Chesebro, Walter Fisher, Denis McQuail, Joan Chittister, George Gerbner, Wilbur Schramm, James W. Tankard, Jr., G. A. Swanson, Donald deAvila Jackson, John Durham Peters, Francois Cooren, James R. Taylor, C. Scott Jacobs, Friedemann Schulz von Thun, Sarah J. Tracy, Ariella Levy, Pamela Shoemaker, Sally Jackson, Ernest Bormann, Daniel J. O'Keefe, G. Thomas Goodnight, Kevin Poree, D. Lawrence Kincaid, Theo Van Leeuwen, Rob Grootendorst, Alfons Vansteenwegen. Excerpt: Herbert Marshall McLuhan, CC (July 21, 1911 - December 31, 1980) was a Canadian educator, philosopher, and scholar-a professor of English literature, a literary critic, a rhetorician, and a communication theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. McLuhan is known for coining the expressions "the medium is the message" and "the global village" and predicted the World Wide Web almost thirty years before it was invented. Although he was a fixture in media discourse in the late 1960s, his influence waned in the years before and after his death and he continued to be a controversial figure in academic circles. In the Internet age, however, there was renewed interest in his work and perspective. McLuhan was born in Edmonton, Alberta, to Elsie Naomi (nee Hall) and Herbert Ernest McLuhan. His brother, Maurice, was born two years later. "Marshall" was a family name: his ma...
