Proceedings of the Annual Meeting Volume 17 - Bookswagon UAE
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Proceedings of the Annual Meeting Volume 17

Proceedings of the Annual Meeting Volume 17


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About the Book

This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1900 edition. Excerpt: ...this committee is not warranted at this time. To obtain sufficient funds by voluntary subscription to provide effective advertising, appears to be a stupendous undertaking, but the voluntary commendation already given the movement, warrants the belief that the raising of funds will not be entirely impossible. In fact, we believe that it is entirely possible. In the event sufficient funds cannot be at once obtained to enable the committee to anticipate its complete ambition, it is believed valuable work can be rendered the gas fraternity by the exercise of the committee's efforts in more modest channels. The minimum amount to do effective advertising of a national character would be in the neighborhood of forty thousand dollars per annum, and that may be a very crude estimate, but it 1s the result of consultation with advertising experts. This looks like an enormous sum in the aggregate, and yet the assessment of any one gas company would be insignificant, and more than insignificant compared with the good which might result. We can assume that each gas stove sold will yield an average income of twenty dollars per year, and many managers feel that they can expend more than the first year's income to produce the installation of a gas stove; and if that is so our National Advertising Bureau would only have to produce alone the sale of two thousand stoves to be successful, and 1 feel that we can safely predict that more than ten times this number would be sold. Other commercial enterprises have found it highly profitable to spend from one hundred thousand to one hundred and twenty-five thousand dollars a year to advertise articles of which the total sale to any one family would not exceed $3.00 a year, and often will not exceed 75 cents. In many...


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Product Details
  • ISBN-13: 9781153952385
  • Publisher: Rarebooksclub.com
  • Publisher Imprint: Rarebooksclub.com
  • Height: 246 mm
  • No of Pages: 162
  • Spine Width: 9 mm
  • Width: 189 mm
  • ISBN-10: 1153952386
  • Publisher Date: 01 Jul 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 354 gr


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