Proceedings and Addresses, Annual Convention - Bookswagon UAE
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Proceedings and Addresses, Annual Convention

Proceedings and Addresses, Annual Convention


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About the Book

This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated.1922 Excerpt: ... a department of the government as the Department of Commerce, at this time. What I have to say might more properly come under the subject to be taken up this afternoon of "Trade Organizations and the Government," but if you wish to proceed with the subject of advertising, I will read my paper. President Mcilvaine: It seems to be the sentiment of this body of men that we hear Mr. Rhodes' paper; it is on our schedule; we have anticipated it and certainly want to hear it. NATIONAL CO-OPERATIVE ADVERTISING By J. E. Rhodes Secretary-Manager, Southern Pine Association, New Orleans, La. There are two classes of co-operative advertising; that conducted for the purpose of increasing the consumption of a commodity, and that undertaken as propaganda. The results sought by a group of advertisers who co-operate for mutual advantage are identical with the results desired by the individual advertiser. The most conspicuous successes in co-operative advertising are the organizations of fruit growers and food producers, which also have direct charge of the marketing of the product of their members. Few other co-operative trade promotion campaigns have been as entirely satisfactory to their supporters. While certain results have been achieved by all co-operative advertising efforts, fundamental weaknesses have in most cases prevented the realization of the utmost possibilities. They have suf fered from the failure of all of the individuals or units comprising the industry to give their support. In most of the co-operative campaigns less than a majority of the interests directly concerned have been willing to contribute to the expense involved. Most of those who have withheld their co-operation have probably done so because of the conviction that the results to be achieved wou...


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Product Details
  • ISBN-13: 9781151140616
  • Publisher: General Books
  • Publisher Imprint: General Books
  • Height: 246 mm
  • No of Pages: 98
  • Spine Width: 5 mm
  • Width: 189 mm
  • ISBN-10: 1151140619
  • Publisher Date: 01 Feb 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 191 gr


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