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The Social Aspects of Foreign Missions

The Social Aspects of Foreign Missions


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About the Book

This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1914. Excerpt: ... CHAPTER VIII THE INTERCHANGE OF EAST AND WEST Right Understanding Determines Commerce. The enormous increase in means of communication in the modern world may well make us ask what we are going to communicate. Everywhere the paths are multiplying--paths of steel over prairies and steppes and deserts, paths of electric wire through the depths of the sea. But what is to be sent over these paths? The exchange of goods is important, but that is impossible until we have first exchanged ideas. American manufacturers are often seeking to break into Oriental markets, not realizing that they must penetrate into the Oriental mind. We cannot trade with a sphinx. We cannot do business with a man whose point of view we ignore and disdain. We must put ourselves in his place, before we can put our products in his home. Because Americans seldom try to understand the foreigner, we find in foreign cities quantities of American goods that cannot be sold--made in sizes too large or too small, of materials that will not stand the climate, in colors considered unlucky, and packed in boxes that seem of evil omen. We find chairs sent to people who never sat on a chair, tables for those who prefer the floor, rubber shoes that crumble in tropical moisture, grains that mildew before they arrive, and preserved fruits whose very labels are considered dangerous by the Orientals. Contempt Creates a Barrier. Slowly we are coming out of our Western provincialism, and are beginning to see that back of all physical and economic exchange lies the necessity for intellectual and spiritual understanding. Nothing so quickly closes and seals the mind as the spirit of contempt. So long as China regarded the Caucasian race as " foreign devils " there was no hope for China. So long as Japan shut ou...


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Product Details
  • ISBN-13: 9781151074546
  • Publisher: General Books
  • Publisher Imprint: General Books
  • Height: 246 mm
  • No of Pages: 78
  • Spine Width: 4 mm
  • Width: 189 mm
  • ISBN-10: 1151074543
  • Publisher Date: 06 Feb 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 154 gr


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