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Store Management--Complete

Store Management--Complete


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About the Book

This historic book may have numerous typos or missing text. Not indexed. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. 1922. Not illustrated. Excerpt: ... CHAPTER III STORE ARRANGEMENT A most important thing is the arrangement of the entrance to a store. It is the entrance that is seen by the most people and it is the entrance that may draw them inside if it is attractive and keep them out if it is otherwise. The entrance must be easy. There should be no hard steps, no steps at all if it can be avoided. The easier it is for people to get into the store, the more of them will come in and the oftener they will come. There are plenty of would-be customers who are perhaps lame, perhaps in poor health, perhaps just plain lazy, to whom the difference of a step-up between your store and the next nearest competitor will make the difference of sending them to the store easiest to enter. It is an every day occurrence to hear people complain about a step here or a step there in their shopping or business. They resent anything that makes them any extra trouble. This is of course more noticeable in the city where the public has more done for it than in the country village where inconveniences of that sort are common enough and where people have more time and probably more physical strength. But under whatever circumstances your business is conducted, there will be more of it if it is easy for people to reach the interior of the store. The store with an easy entrance has always a point in its favor, and many an important purchase is made in a store into which the buyer is drawn by the slightest additional weight of influence. There is a time in the deciding of even the important questions when the weight of a hair will turn the balance. Beside the matter of having to go up or down steps to enter a store there is the matter of the door itself. I know stores where the actual door constitutes a real barrier between the buyer...


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Product Details
  • ISBN-13: 9781151006813
  • Publisher: General Books
  • Publisher Imprint: General Books
  • Height: 246 mm
  • No of Pages: 50
  • Spine Width: 3 mm
  • Width: 189 mm
  • ISBN-10: 1151006815
  • Publisher Date: 01 Jan 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 109 gr


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