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The Editorial; A Study in Effectiveness of Writing

The Editorial; A Study in Effectiveness of Writing


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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1920 Excerpt: ... not weigh for a moment against the life of an innocent and helpless child. A "spruce up" editorial in the Kansas City Star employed imagination to produce this pictorial ending: Now that the visitors are coming ought not Kansas City to take particular pains to wash its face--getting clear around behind the ears--and brush its clothes, and polish its shoes and slick down its hair? Wouldn't that be good business? A notable example of impassioned appeal is the close of the editorial for which Henry Watterson received the Pulitzer prize of $500 in 1917: All the while we looked on with either simpering idiocy, or dazed apathy. Servia? It was no affair of ours. Belgium? Why should we worry? Foodstuffs soaring--war stuffs soaring--everybody making money--the mercenary, the poor of heart, the mean of spirit, the bleak and barren of soul could still plead the Hypocrisy of Uplift and chortle: "I did not raise my boy_ to be a soldier." Even the Lusitania did not awaken us to a sense of danger and arouse us from the stupefaction of ig-norant and ignoble self-complacency. First of all on bended knee we should pray God to forgive us. Then erect as men, Christian men, soldierly men, to the flag and the fray--wherever they lead us--over the ocean--through France to Flanders--across the Low Countries to Koln, Bonn, and Koblenz--tumbling the fortress of Ehrenbreit-stein into the Rhine as we pass and damming the mouth of the Moselle with the debris of the ruin we make of it--then on, on to Berlin, the Black Horse Cavalry sweeping the Wilhelmstrasse like lava down the mountain side, the Junker and the saber rattler flying be-fore us, the tunes being "Dixie" and "Yankee Doodle." the cry being, "Hail the French Republic--Hail the Rep...


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Product Details
  • ISBN-13: 9781150981562
  • Publisher: Rarebooksclub.com
  • Publisher Imprint: Rarebooksclub.com
  • Height: 246 mm
  • No of Pages: 62
  • Spine Width: 3 mm
  • Width: 189 mm
  • ISBN-10: 1150981563
  • Publisher Date: 16 May 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 127 gr


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