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How to Run a Store

How to Run a Store


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About the Book

This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated.1921 Excerpt: ... CHAPTER XVII BUYMANSHIP But you must have the goods that the customers want. I would like to see this line printed on a card and hung in front of every small store proprietor's desk. It does not matter how clever he may be in every other angle of merchandising, if he has not bought the kind of goods that his public wants he cannot be a success. We read a tremendous lot these days about salesmanship--and goodness knows it is necessary--but we do not hear as much as we should about buymanship. The question is sometimes asked, "Which is more important, buying or selling?" Neither is more important. You cannot sell goods unless you buy the right kind of goods, and you will have merchandise on your shelves unless you sell it properly. The best plan is to consider both of them most important at the time you are using either one or the other of diem. Before beginning to buy goods you must have some idea of what you are going to sell. It is first necessary, therefore, to plan a sales quota which provides the basis for your buying quota. No retail merchant should think of starting his year without having a definite sales quota planned for the ensuing year, not merely the total for the year but how much business he plans to get month by month, week by week. Even this is not enough. He should know how much he plans to secure every week of the year in the major items of his stock as well as the total sales of each department. With this sales quota in front of him he has a definite standard by which to estimate his buying. Not only that, he has a buying calendar, that is, he knows not merely how many collars he has planned to sell during the year but he knows what months he has planned to sell them in. He can, therefore, arrange his purchases so as to have the merchandi...


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Product Details
  • ISBN-13: 9781150827273
  • Publisher: General Books
  • Publisher Imprint: General Books
  • Height: 246 mm
  • No of Pages: 70
  • Spine Width: 4 mm
  • Width: 189 mm
  • ISBN-10: 1150827270
  • Publisher Date: 01 Feb 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 141 gr


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