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Introduction to Economic Problems

Introduction to Economic Problems


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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1922. Excerpt: ... CHAPTER III MARKETING I. The Problem of Marketing. 2. The Functions of the Middleman--Assembling--Storage--Assumption of Risk--Financing--Sorting, Packing, and Grading--Selling--Transportation. 3. Salesmanship and Advertising. 4. Methods of Marketing Farm Products. 5. The Chicago Board of Trade. 6. Speculation and Hedging. 7. The Marketing of Securities. 8. The New York Stock Exchange. 9. Speculation in Stocks--The Stock Exchange Clearing Corporation--Market Reports of Stocks, Bonds, and Money. 10. Retail Dealers in Groceries--Chain Stores--Mail-Order Houses--Department Stores--Co-operative Stores--Public Markets--Company Stores--Retail-Wholesale Stores. 11. Other Types of Retailers. 12. Types of Wholesalers--General Wholesale Markets--General Wholesalers--Specialty Houses--Catalogue Houses--Commission Houses--Co-operative Marketing--Auctions--Wholesale Branches. 13. Wholesale Consumption--Direct Sale--Organized Speculation--Raw-Material Merchants--Auctions. 14. Organizations for Marketing in Foreign Countries. 15. Exercises. i. The Problem of Marketing.--Our complex division of labor is responsible for the problem of marketing; that is, the problem of getting goods from the producer to the consumer. In the earlier, simpler economic organization of society, often the producer and consumer were one. In other cases where they were different persons, they were still near enough to each other to make direct personal bargains. Now the producer and consumer are widely separated. The men who take charge of the process of getting the goods from the producer to the consumer are called middlemen. Marketing links itself with our study of price-making, since it is carried on by a series of purchases and sales made at prices which are the result of the interaction of ...


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Product Details
  • ISBN-13: 9781150671616
  • Publisher: General Books
  • Publisher Imprint: General Books
  • Height: 246 mm
  • No of Pages: 98
  • Spine Width: 5 mm
  • Width: 189 mm
  • ISBN-10: 1150671610
  • Publisher Date: 01 Feb 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 191 gr


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