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The Theatre of Science; A Volume of Progress and Achievement in the Motion Picture Industry

The Theatre of Science; A Volume of Progress and Achievement in the Motion Picture Industry


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About the Book

Book may have numerous typos, missing text, images, or index. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. 1914. Excerpt: ... CHAPTER III Just two years ago on May 17th, four desks were successively carried from the elevator and placed in a row on the hardwood floor of the Lincoln Building, Union Square, New York. These desks were plain and unpretentious, but of good solid oak, reflecting the solidity of their owners. These four desks were to be occupied by Carl Laemmle, W. H. Swanson, P. A. Powers and David Horsley, and it was not long before the film world realized that the new Universal Film Manufacturing Company, conceived and brought into existence by these men, was a dominant factor in the world of motion pictures. Avoiding the rocks upon which its predecessors had been wrecked, the Universal adopted as its policy the largest individuality to its constituent companies, with perfect accord of purpose in its relations to the exchangeman and the exhibitors. The enthusiastic reception of the Universal Program by exhibitor and patron alike, and the eagerness with which its many feats and features were anticipated, caused the business to grow by leaps and bounds. The space in the Lincoln Building, which had seemed ampie on May 17th, the day the new offices were opened, proved wholly inadequate before the summer of 1912 was far advanced. With their usual enterprise, the Board of Directors commissioned a real estate firm to secure new premises, and the magnificent quarters in the Mecca Building, 1600 Broadway, the Universal's present home, was the result. When the Universal first started, it promised its patrons a program of at least twenty-one reels a week. By the introduction of some of the biggest features ever presented to the public, it has increased its original program from twenty-eight to thirty-two reels a week. It has needed no spur other than the approval of its patrons to accomplish this record-b...


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Product Details
  • ISBN-13: 9781150100482
  • Publisher: General Books
  • Publisher Imprint: General Books
  • Height: 246 mm
  • No of Pages: 110
  • Spine Width: 6 mm
  • Width: 189 mm
  • ISBN-10: 1150100486
  • Publisher Date: 01 Jan 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 213 gr


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