Now in its 10th edition, Speaking with a Purpose is designed to help speakers develop the skills they need to prepare and deliver effective speeches. Based on a traditional step-by-step approach combined with up-to-date communication theory, this no-frills text allows students more time to prepare, practice, and present speeches. This edition includes two brand new chapters, both with a technological focus. Students and instructors can also enjoy updated online ancillary material with resources for each chapter. This text is a valuable resource in the traditional, online, or hybrid classroom.
Table of Contents:
CONTENTS
Preface
Chapter 1 Speech Communication
Chapter 2 Audience Analysis
Chapter 3 Determine your Purpose and Subject
Chapter 4 The Introduction and Conclusion
Chapter 5 Gathering Supportive Material
Chapter 6 Supporting Your Ideas
Chapter 7 Organizing the Body of Your Speech
Chapter 8 Delivering Your Speech
Chapter 9 Informing
Chapter 10 Persuasion
Chapter 11 Group Communication
Chapter 12 Speaking Online
Chapter 13 The Tech Savvy Leader
Index
About the Author :
Arthur Koch taught Speech and Communication at La Crosse State University, University of Wisconsin-Milwaukee as well as Milwaukee Area Technical College where he served as department chair.
Jason Schmitt is Associate Professor of Communication & Media at Clarkson University in Potsdam, New York. He is a regular columnist for Forbes and Huffington Post with a focus on new technology evolving higher education.
Review :
"When I went off to college my father gave me just one piece of advice: Learn how to speak in public. How correct he was! But I wish I had this book to help me learn the art and science of public speaking much quicker!"
-David Meerman Scott, bestselling author and prolific international speaker
