Revolutions in Book Publishing
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Revolutions in Book Publishing: The Effects of Digital Innovation on the Industry

Revolutions in Book Publishing: The Effects of Digital Innovation on the Industry


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About the Book

Not since Gutenberg printed his first Bible has the book industry undergone such rapid and widespread change. The last two decades have wrought major transformation on every aspect of the industry, with firms vying to keep pace with the creation and application of new digital technology. Revolutions in Book Publishing uses dynamic methods to examine the evolution of the industry's transition from physical place to cyber space, analyzing the latest effects of technological innovations on the industry as well as their influence on distribution channels, market structure, and conduct of the industry. Outlining rivalries between dominant players such as Amazon and Barnes & Noble, and case studies on brick-and-mortar stores as well as online booksellers, this book provides a comprehensive look at where the industry's been and where it's headed. Scarcely covered in the literature, Revolutions in Book Publishing fills a gap for scholars and students of industry studies and advances the research on a unique and evolving industry from a historical and critical perspective.

Table of Contents:
List of Tables List of Figures Foreword Preface 1. General Introduction 2. Overview of Price and Non-Price Competition 3. Consumption Aspects: Empirical Findings 4. Production Aspects: Employment, Manpower and Productivity 5. Distribution Aspects of the Industry 6. Printing and Publishing 7. Internet Technological Aspects of the Industry Conclusion References

About the Author :
Lall Ramrattan is Instructor of Economics at the University of California, Berkeley, USA. He has served as Associate Editor of The American Economist and has published widely in major academic journals. He has edited numerous books with Michael Szenberg including Economic Ironies Throughout History, Eminent Economists II: Their Life and Work Philosophies, and Secrets of Economics Editors. Michael Szenberg is Distinguished Professor of Economics and Business at Touro College, USA. A renowned economist, Dr. Szenberg has authored and edited 20 books, over 50 journal articles, 19 book chapters and 28 encyclopedia entries. His most recent books include Economic Ironies Throughout History, Eminent Economists II: Their Life and Work Philosophies, and Secrets of Economics Editors, all co-edited with Lall Ramrattan.


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Product Details
  • ISBN-13: 9781137576224
  • Publisher: Palgrave MacMillan
  • Binding: Digital (delivered electronically)
  • No of Pages: 144
  • ISBN-10: 1137576227
  • Publisher Date: 01 Nov 2015
  • Language: English
  • Sub Title: The Effects of Digital Innovation on the Industry


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