The Global Business Environment
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The Global Business Environment: Challenges and Responsibilities

The Global Business Environment: Challenges and Responsibilities


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About the Book

The new edition of this bestselling textbook provides a comprehensive introduction to the business environment, coherently integrating cross-disciplinary topics from sociology, politics and economics. Truly international in approach the book encourages students to explore multiple perspectives and scenarios to prepare them for the highly globalised business operations of today. Thoroughly updated with topical discussion of both SMEs and large MNCs, a core principle remains the book’s application to business. Enhanced by Janet Morrison’s characteristically clear, authoritative writing style, and an unrivalled range of learning features, the book offers all the tools to support skills development, critical thinking and academic engagement. Ideal for undergraduate and MBA modules on the Business Environment or Business Contexts, the book is also be suitable for International Business modules that aim to offer an introduction to the issues of global economics, in the context of other environments. New to this Edition: - Revised structure, framing different business environments before exploring the dynamics of competition, to better align with module outlines - All new case study type specifically exploring the changing business environment - Increased emphasis on SMEs and born-global organizations

Table of Contents:
Introduction PART 1: BUSINESS IN THE GLOBAL ENVIRONMENT 1. The business enterprise in focus 2. Globalization and the business environment PART 2: FRAMING THE BUSINESS ENVIRONMENT 3. Culture and societies 4. The global economic environment 5. The political environment: State and business actors 6. The legal environment PART 3: SHAPING INTERNATIONAL BUSINESS ACTIVITIES 7. International trade and globalization 8. Global finance 9. Technology and innovation PART 4: CONFRONTING GLOBAL CHALLENGES 10. Ecology and climate change 11. Ethics and social responsibility 12. Challenges and responsibilities: Towards a new perspective.

About the Author :
Janet Morrison, now retired, was formerly a Senior Lecturer at Sunderland Business School in the UK, where she enjoyed a long career in teaching, research, curriculum development and course administration. She taught international business modules at undergraduate and postgraduate levels, including International Business Environment, Management in a Global Environment, Japanese Business and the Social and Cultural Environment of International Business. She was programme leader for undergraduate international business degrees and the MBA in International Management. Janet Morrison, now retired, was formerly a Senior Lecturer at Sunderland Business School in the UK, where she enjoyed a long career in teaching, research, curriculum development and course administration. She taught international business modules at undergraduate and postgraduate levels, including International Business Environment, Management in a Global Environment, Japanese Business and the Social and Cultural Environment of International Business. She was programme leader for undergraduate international business degrees and the MBA in International Management.

Review :
'In this excellent new edition, Morrison provides a beautifully written, comprehensive introduction to the business environment. Reorganized and updated, the text is now even more accessible, informative and thought provoking. It remains the best available foundation textbook for students studying any aspect of International Business.' - Jennifer Lane Lee, University of Liverpool, UK 'An up-to-date, comprehensive and accessible textbook that fully meets the challenges of teaching international business' - David Sunderland, University of Greenwich, UK


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Product Details
  • ISBN-13: 9781137483744
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: Red Globe Press
  • Height: 260 mm
  • No of Pages: 486
  • Sub Title: Challenges and Responsibilities
  • Width: 193 mm
  • ISBN-10: 1137483741
  • Publisher Date: 30 Dec 2016
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 1096 gr


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