The True Value of CSR: Corporate Identity and Stakeholder Perceptions

By considering the importance of Corporate Social Responsibility (CSR) as a business paradigm but also as a growing scepticism about it's outcomes, The True Value of CSR answers questions about true value behind this concept, motivations of firms embedding CSR in their core strategies and a capacity of CSR to make a real difference on the market. The presented papers and essays discuss why CSR fails by not preventing organizations from the risk of fraud or wrongdoing or why it is often accused of being an instrument of organizational PR policies. The book puts forward theoretical, empirical and practical contributions from authors coming from various fields such as economics, philosophy, management or law dealing with questions including but not limited to CSR capacity to build organizational identity, CSR perceptions and behaviours it can generate or it's role in market settings. The authors, while presenting various approaches, empirical, theoretical or practice based reflections build a well balanced picture of CSR - a biased concept grounded in semantic emotionality of its 'social' component, which legitimacy and effectiveness depends on the institutional setting of relations between market and state.

Table of Contents:
1. The Meaning Of Responsibility In Organizations. Some Reflections. 1.1. What Does It Mean CSR?, Prof. Dr. Rafael Alvira 1.2. Corporate Social Responsibility: Some Clarifications And Questions, Prof Leszek Balcerowicz 1.3. CSR: Between Management Strategy And A New Paradigm Of Thought, Prof Janina Filek 1.4. The Stakeholder Organization Theory And Its Systemic Foundation Revisited, Prof Wojciech W. Gasparski 2. A Market For CSR. Forming Identities And Behaviours 2.1. Identity, Responsibility And Corporate Personhood, Dr Paul Griseri 2.2. Dimensions Of CSR Identity, Dr Nina Seppala, Regent's University London, Dr Barbara Fryzel 2.3. The Social Construction Of CSR's Identity In Management Consulting , Stephanos Avakian 2.4. The Relationship Between CSR Communication And Corporate Reputation In The Credit Lending Process. A Qualitative Study Based On Italian Banks, Dr Rita Lamboglia, Dr Giuseppe d'Onza 3. Capitalist Economy And CSR - Contradictions And Inconsistencies? 3.1. Fraud, Corruption And CSR. Hands-On Account Of A Fraud Investigator, Mariusz Witalis 3.2. Corporate Social Responsibility, Inequality And Corporate Governance, Prof Peter Abell, Prof Ofer Engel, Dr Henry P. Wynn 3.3. Actions Speak Louder Than Words: Competitive Conduct Vs CSR Policy, Dr A. Vindelyn Smith-Hillman 3.4. The Capitalist Economy And CSR: Contradictions And Inconsistencies From CSR To Business In Development, Peter Davis 3.5. Regulatory Roadblocks To Environmental Sustainability, Laszlo Fekete 3.6. The Dichotomy Of Values Vs. Rules In Anti-Corruption Law, Jean Pierre Mean 4. Responsible Business And Behavioural Patterns 4.1. Business And Society: Collective And Individual Corporate Social Responsibility, Richard Pettinger 4.2. Standards: A Behavioural Approach To Management, Richard Pettinger 4.3. How Can Neuroeconomics Unravel CSR?, Dr Jang Park

About the Author :
Barbara Fryzel is Associate Professor of Management at the Jagiellonian University, Poland, and an economist. She was an Honorary Research Fellow at the University College London in 2006-2008 and is a laureate of the fellowship program of the Foundation for Polish Science. She is also a management practitioner, working previously with British Petroleum, Royal Ahold and CBRE.