About the Book
Most studies of doing business at the "bottom of the economic pyramid" focus on viewing the poor as consumers, as micro-entrepreneurs, or as potential employees of local companies. Almost no analysis focuses on the poor as primary producers of agricultural commodities-a striking omission given that primary producers are by far the largest segment of the working-age population in developing economies. Making Markets More Inclusive bridges the management literature with original research on agricultural value chains in developing and emerging economies. This exciting work is the first to delve into the skills, capabilities, strategies and approaches needed for inclusive value chain development. McKague shows how NGOs and companies can connect poor producers in developing economies with the right markets to better create social and economic impact. He also analyzes one of the leading agricultural value chain initiatives in the world, which is being replicated by the Bill and Melinda Gates Foundation in several different value chains in Malawi, Tanzania, Ghana, India and Mali.
Table of Contents:
PART I: MAKING VALUE CHAINS MORE INCLUSIVE 1. Strengthening the Dairy Value Chain in Bangladesh 2. Value Chain Development 3. Value Chain Selection and Mapping 4. Value Chain Intervention Strategies PART II: FIVE KEY OBJECTIVES OF VALUE CHAIN DEVELOPMENT 5. Productivity and Producer Groups 6. Increasing Access to Inputs 7. Increasing Access to Markets 8. Strengthening Value Chain Relationships 9. Improving the Enabling Environment PART III: CROSS-CUTTING THEMES 10. Gender 11. Lead Firms 12. Microfranchising 13. Monitoring, Evaluation and Learning 14. Scale PART IV: THE FUTURE OF VALUE CHAIN DEVELOPMENT 15. Moving Forward Appendix: Quantitative and Qualitative Data Sources and Analysis
About the Author :
Kevin McKague is Visiting Professor at Cape Breton University, Canada, and Postdoctoral Research Fellow at the Ross School of Business at the University of Michigan, USA. Muhammad Siddiquee is Coordinator of Agriculture and Value Chain Programs at CARE Bangladesh.
Review :
"This is a rare book that makes the local relevant for the global by drawing out lessons from CARE's project work in Bangladesh's dairy industry. The result is highly relevant for other countries, sectors, and aid agencies. McKague and Siddiquee achieve this through a flexible, pragmatic, and ultimately satisfying application of value chain tools, from the presentation of simple sector selection and mapping methods to drawing out key insights from global value chain governance theory. The eyes are always on the prize: achieving poverty alleviation and environmental sustainability by 'intervening to enhance women's-decision making power and control over assets or otherwise change women's roles and relationships in the value chain'. There's much to be commended in this book!" - Timothy J. Sturgeon, Author, The Governance of Global Value Chains; Senior Research Affiliate, Industrial Performance Center, Massachusetts Institute of Technology, USA "With insight and clarity, Making Markets More Inclusive brings to life the challenges, successes, and lessons learned from the complex but rewarding task of enhancing value chains for the benefit of smallholder farmers. Required reading for anyone interested in market-based approaches to development." - Tamara Abed, Senior Director, Social Enterprises, Bangladesh Rural Advancement Committee "There are relatively few value chain development publications that successfully combine a practical 'how to' approach with a strong conceptual underpinning and, perhaps most importantly, strong evidence for what works. This synthesis of CARE's work in Bangladesh, with its foundations in a robust understanding of current thinking and best practice, is an important contribution to the inclusive market development evidence base." - Christopher Coles, Author, Markets and Rural Poverty "Making Markets More Inclusive shows how sustained support across the range of value chain activities is essential in assisting poor producers to grasp new market opportunities." - Raphael Kaplinsky, Author, A Handbook for Value Chain Research "Strategies to increase the income of smallholder farmers are central to poverty reduction. McKague and Siddiquee provide an in-depth case study of CARE's successful work in the dairy industry in Bangladesh. More importantly, they draw out lessons that will be useful for value chain development for other agricultural products in any country." - Aneel Karnani, Author, Fighting Poverty Together; Associate Professor of Strategy, Ross School of Business, University of Michigan, USA "Three critical themes for policymakers, donors, corporations, project implementers, entrepreneurs, and farmers make this practical contribution to the all-too-scarce literature of inclusive value chain development essential reading: how to drive scale, how to engage stakeholders equitably across the chain, and how to apply continuous learning to improve impact." - Simon Winter, Senior Vice President for Development, Technoserve "Companies have enormous potential to fight poverty if the market systems they share with the poor can be strengthened - a complex, daunting task involving many stakeholders. By offering specific and replicable 'how tos,' this book fills a critical gap in the literature for all those willing to step up to the leadership challenge." - Beth Jenkins, Insights Director, Business Fights Poverty "Value chain is a widely used concept in the recent literature on agricultural market development in developing countries. McKague and Siddiquee's analysis of dairy value chain development in Bangladesh will be particularly useful to investors in markets and development agencies." - Mohammad Jabbar, former Senior Agricultural Economist, International Livestock Research Institute 'Trade - whether within countries or global - is increasingly organized in value chains. Linking up with the lead firms of such value chains is thus very important for smallholders. At the same time, NGOs have an important role in supporting inclusive value chains. Based on the experience of CARE, McKague and Siddiquee provide new and very practical insights into the success factors of agricultural value chain development.' - Tilman Altenburg, Editor, Shaping Value Chains for Development "This is a timely contribution to the literature on market and value chain development, which provides unique and practical insights. It should feature as a key reading for practitioners considering designing interventions in this area." - Jodie Keane, Author, A "New" Approach to Global Value Chain Analysis
