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Evolution of Innovation Management: Trends in an International Context

Evolution of Innovation Management: Trends in an International Context


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About the Book

Innovation is a key driver for performance and growth in business. It provides a strong competitive advantage and is one of the best ways to speed up the rate of change and adaptation to the global environment. Concurrently, the topic of innovation is also gaining increased visibility and interest among academic communities worldwide. However, some of the challenges of innovating are remarkably consistent and recent times have shown the emergence of new ways for stimulating and managing the innovation process, especially from an international perspective. Even if these processes are taking place in very different industries, there are many parallels in successfully managing them. This volume explores these new routes and assesses their value both for markets and companies. More specifically, the book is organized around three themes: * Innovation Strategies * Innovation Management Tools * International Perspectives

Table of Contents:
List of Tables List of Figures Preface Acknowledgements Notes on Contributors Symbiotic Innovation: Getting the Most Out of Collaboration; R.J.Thomas & Y.Wind Performance Measurement of Co-Creation Initiatives - A Conceptual Framework for Measuring the Value of Idea Contests; V.Bilgram Measuring the Success of Open Innovation; E.Brau, R.Reinhardt & S.Gurtner Can SMEs in Traditional Industries be Creative?; J.M.Zabala-Iturriagagoitia Scenario-based Learning Architectures as a Management Tool; N.Pfeffermann & H.Breuer Social Network Analysis - an Important Tool for Innovation Management; G.Drexler & B.Janse The Evolution of Mobile Social Networks through Technological Innovation; V.Ratten Exploring the Role of Early Customers in the Commercialization of Innovation; F.Frattini, G.Colombo & C.Dell'Era Managing Communities of Practice to Support Innovation; S.Borzillo & R.Kaminska Joining Innovation Efforts using both Feed-forward and Feedback Learning: the Case of Japanese and Korean Universities; I.Oh Innovation Management Reflections: a Brazilian Market Perspective; F.A.Salum, R.S.Reis & H.Ferreira Braga Tadeu The Global Importance of Innovation Champions: Insights from China; A.Kriz, C.Molloy & B.Dennes Frugal Innovation; P.M.Banerjee Flexible Working, Mobility and IT Innovation and ICT in 2012 - The Case of Flexible Working; R.Costa-i-Pujol Creating an Environment for Successful Innovation - A Management Consultant's Perspective; K.Klokgieters & R.Chu Conclusion; A.Brem & E.Viardot

About the Author :
Alexander Brem is Professor of Idea and Innovation Management at the University of Erlangen-Nuremberg, where he received his PhD in 2007. Moreover, he is the founder and partner of VEND consulting GmbH, Nuremberg. His current research interests include idea and innovation management, technology management and entrepreneurship. He is author of several journal articles and books, as well as reviewer and editorial board member of various international journals, such as Technovation and the International Journal of Innovation Management. Eric Viardot is Professor of Marketing and Strategy at EADA Business School in Barcelona, Spain. He has a doctorate in management. Before joining academia, he worked in different management positions for Hewlett-Packard, MSF, and Bain & C in Europe, Asia and North America. He has published various books and articles on strategic management and marketing with a strong focus on Technology and Innovation Management. He is an active consultant and trainer and has worked with several major multinational corporations.


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Product Details
  • ISBN-13: 9781137299994
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave Macmillan
  • Language: English
  • ISBN-10: 1137299991
  • Publisher Date: 30 Jan 2013
  • Binding: Digital (delivered electronically)
  • Sub Title: Trends in an International Context


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