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Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing


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About the Book

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing.

Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.

Table of Contents:
1. Introduction to Sport Marketing  2. Sport Marketing Research  3. Sport Marketing Information Systems  4.  Sport Consumer Behavior  5. Business Ethics in Sport Marketing  6. Logistics in Sport Marketing  7. Sport Products and Services  8. Sport Advertising  9. Sport Sponsorship  10. Sport Promotions  11. Sales Management in Sport  12. Sport Retail Management and Entrepreneurship  13. Sport E-Business and E-Commerce  14. International and Global Marketing in Sport  15. The Future of Sport Marketing - Enterprise Sport Marketing Management

About the Author :
Eric Schwarz is Associate Professor of Sport Business, Saint Leo University, Florida, USA Jason Hunter is a Lecturer in the Athletics Department, College of DuPage, USA

Review :
‘Advanced Theory and Practice in Sport Marketing fills a much needed niche in sport management curriculum support. While it is critical that sport management education provides practical application, students still need to understand theoretical concepts that underlie real-world situations. Advanced Theory and Practice in Sport Marketing breaks new ground in sport management pedagogy by providing both in-depth theoretical discussions and practical applications. This is a must-read for well-prepared future sport managers.’

DR. RICHARD M. SOUTHALL, Director of the College Sport Research Institute and Assistant Professor in Sport Administration at The University of North Carolina-Chapel Hill, USA.

‘Eric Schwarz and Jason Hunter have put together a fantastic book that can be used by students, faculty, and sport business industry professionals alike.’

DR. BRENDA G. PITTS, Professor of Sport Marketing, Georgia State University, USA.


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Product Details
  • ISBN-13: 9781136430640
  • Publisher: Taylor & Francis Ltd
  • Publisher Imprint: Routledge
  • Language: English
  • No of Pages: 480
  • Returnable: N
  • ISBN-10: 1136430644
  • Publisher Date: 14 May 2010
  • Binding: Digital (delivered electronically)
  • No of Pages: 480
  • Returnable: N


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