Electronic Resources and Collection Development - Bookswagon
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Electronic Resources and Collection Development

Electronic Resources and Collection Development


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About the Book

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.

Table of Contents:
Introduction New Directions in Electronic Collection Development From the Inside Out: An Organizational View of Electronic Resources and Collection Development What Administrators Talk About When They Talk About Libraries Fishing the Electronic River: Disruptive Technologies, the Unlibrary, and the Ecology of Information Collection Development for Distance Learning An Uncertain Trumpet: Developing Archival and Special Collections in the Electronic Era The ARL Scholars Portal Initiative Think Globally, Act Locally: Electronic Resources and Collection Development Lessons for JSTOR: User Behavior and Faculty Attitudes Index Reference Notes Included

About the Author :
Sul H Lee

Review :
...this second edition brings together some of the world's leading destination branding experts... Francesco Frangialli, Secretary-General of the World Tourism Organisation This comprehensive text should be on the reading list of all people directly and indirectly involved in destination marketing. Ian Macfarlane, B. Com., MBA, M. Phil, Chief Executive Officer Gold Coast Tourism Bureau, Formally GM: Marketing, Tourism New Zealand


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Product Details
  • ISBN-13: 9781136411069
  • Publisher: Taylor & Francis Ltd
  • Publisher Imprint: Routledge
  • Language: English
  • ISBN-10: 1136411062
  • Publisher Date: 12 Oct 2012
  • Binding: Digital (delivered electronically)


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