Handbook of New Product Development Management
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Handbook of New Product Development Management

Handbook of New Product Development Management


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About the Book

Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of the challenges in managing the development of new products. Existing knowledge in the different topics is examined and the key management challenges, and the important gaps in our knowledge are discussed. Most of the chapters draw upon systematic interaction with companies and practice and this is presented in the examples and the case studies cited. The Handbook of New Product Development and Management surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions and highlights needs for future research.

Table of Contents:
Chapter 1 This chapter has benefited from comments and suggestions by Manuel Sosa and Raul Chao., Christoph H. Loch, Kavadias Stylianos; Chapter 2 Technology strategy, Arnoud De Meyer, Christoph H. Loch; Chapter 3 Competitive positioning through new product development, Elie Ofek; Chapter 4 Economic models of product family design and development, Vish V. Krishnan, Karthik Ramachandran; Chapter 5 Creativity in new product development: An evolutionary integration, Lee Fleming, Santiago Mingo; Chapter 6 Resource allocation and new product development portfolio management, Stylianos Kavadias, Raul O. Chao; Chapter 7 Organization design for new product development, Manuel E. Sosa, Jürgen Mihm; Chapter 8 Product development performance measurement, Mohan V. Tatikonda; Chapter 9 Modularity and supplier involvement in product development, Young Ro, Sebastian K. Fixson, Jeffrey K. Liker; Chapter 10 The effects of outsourcing, offshoring, and distributed product development organizations on coordinating the NPD process, Edward G. Anderson Jr., Alison Davis-Blake, S. Sinan Erzurumlu, Nitin R. Joglekar, Geoffrey G. Parker; Chapter 11 Hierarchical planning under uncertainty: Real options and heuristics, Nitin R. Joglekar, Nalin Kulatilaka, Edward G. Anderson Jr.; Chapter 12 Coordination and information exchange, Christoph H. Loch, Christian Terwiesch; Chapter 13 Who do I listen to? The role of the customer in product evolution, Kamalini Ramdas, Michael Meyer, Taylor Randall; Chapter 14 Delivering the product: Defining specifications, Shantanu Bhattacharya; Chapter 15 Some of the material in this chapter comes from., Stefan Thomke; Chapter 16 Users, experts, and institutions in design, Karl T. Ulrich; Chapter 17 Project risk management in new product development, Svenja C. Sommer, Christoph H. Loch, Michael T. Pich; Chapter 18 Evaluating the product use cycle: ‘Design for service and support’, Keith Goffin; Chapter 19 New service development, Weiyu Tsai, Rohit Verma, Glen Schmidt;

About the Author :
Christoph H. Loch, Stylianos Kavapson


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Product Details
  • ISBN-13: 9781136399824
  • Publisher: Taylor & Francis Ltd
  • Publisher Imprint: Routledge
  • Language: English
  • ISBN-10: 1136399828
  • Publisher Date: 02 Nov 2007
  • Binding: Digital (delivered electronically)


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Handbook of New Product Development Management
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